W273CA
Relays WPOZ-HD4, Orlando | |
---|---|
Broadcast area | Orlando, Florida |
Frequency | 102.5 MHz |
Branding | La Z 102.5 |
Programming | |
Format | Spanish CCM |
Ownership | |
Owner | Central Florida Educational Foundation, Inc. |
WPOZ | |
History | |
First air date | 2004 |
Technical information | |
Facility ID | 157099 |
Class | D (translator) |
ERP | 250 watts |
HAAT | 138 meters (469 ft) |
Transmitter coordinates | 28°36′21″N 81°25′4″W / 28.60583°N 81.41778°W |
Links | |
Webcast | Stream |
Website | laz.radio |
W273CA (102.5
History
W273CA was previously a repeater of WPOZ in the Lake City area, but it was moved to Orlando. It was previously leased by Cox Radio (Cox Media Group), and Clear Channel Communications (now iHeartMedia).
WLOQ Beautiful Music
From its lease from iHeartMedia in 2011 until February 2014, W273CA carried the smooth jazz format originally heard on 103.1 WLOQ. WLOQ was started by John T. Rutledge, who also owned 950 WLOF Orlando (now
103.1 WLOQ was sold along with 970 WLOF c. 1972 to the Home Security Life Insurance Company, owned by the Gross Family. The call sign was retained after the purchase.
A New Home for Smooth Jazz
In 1977, WLOQ began moving to a format it called "Good Music" which was a forerunner of the Smooth Jazz sound, combining jazz and pop music. The Smooth Jazz format continued until 2011. In 2011, after CEO John Gross retired for medical reasons, WLOQ was sold to TTB Media Corporation.[3] At midnight on August 1, WLOQ's smooth jazz format moved exclusively online to the website "WLOQ.com" (now defunct). The station on 103.1 changed its call letters to WHKQ (now WFYY), and began stunting with all Elvis Presley music as "Elvis 103.1." On August 3 that year, the station switched to Spanish language Top 40 as "KQ103."[4]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/c/c0/WLOQ_logo.png/200px-WLOQ_logo.png)
Later in August, the "WLOQ Smooth Jazz" branding was purchased by
Switch to Talk
In February 2014, W273CA switched from "Smooth Jazz WLOQ" (which continues on 107.7 WMGF-HD2) to a simulcast of talk-formatted WFLF 540 AM.[7] WFLF was rebranded as "NewsRadio 102.5 WFLA," using the translator's dial position rather than the AM station's frequency of 540 kHz.
As of September 1, 2018, W273CA is no longer broadcasting
Flip to Spanish Christian contemporary as "La Z 102.5"
On October 1, 2018, W273CA briefly stunted with a 1950s/60s oldies format for two days until the next day at 3:00 PM after the station ID, it began broadcasting a Spanish Christian music format as La Z 102.5, as a repeater of WPOZ-HD4. From September 3 to October 1, 2018, it still continued to broadcast WFLF's simulcast for unknown reasons despite the expiration of the lease between iHeartMedia and Central Florida Educational Foundation. Sometime in early or mid 2019, one of WPOZ's FM translators in Clermont switched from Christian-rock formatted "The Rock", and began simulcasting WPOZ-HD4 to extend the reach of "La Z".
References
- ^ FCC.gov/W273CA
- ^ Broadcasting Yearbook 1977 page C-48
- Orlando Business Journal, 2011-07-18.
- ^ "103.1 WLOQ Orlando Sold; Now Stunting With Elvis" Lance Venta, radioinsight.com, 2011-08-01.
- ^ "Jazz Chill : Smooth Jazz Radio Returns to Orlando!". 18 August 2011.
- ^ Erica Lee Joins WLOQ Orlando, RadioInsight.com, 06-03-2013.
- ^ "Urban In, Smooth Jazz Out as Clear Channel Shuffles in Orlando," Radio Insight, 12 February 2014. Retrieved 18 February 2014.