WRUM
MHz (HD Radio) | |
Branding | Rumba 100.3 |
---|---|
Programming | |
Language(s) | Spanish |
Format | Latin pop; reggaeton; tropical music |
Subchannels |
|
Ownership | |
Owner |
|
W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM | |
History | |
First air date | 1950 | (as WKIS-FM)
Former call signs |
|
Call sign meaning | "Rumba" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 59976 |
Class | C |
ERP | 100,000 watts |
HAAT | 484.0 meters (1,587.9 ft) |
Transmitter coordinates | 28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W |
Translator(s) | HD2: 97.1 W246CK (Kissimmee) |
Links | |
Public license information | |
Webcast | |
Website |
WRUM (100.3
WRUM has an effective radiated power (ERP) of 100,000 watts.[5] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).[6]
WRUM broadcasts using the
History
The station
In 1971, the simulcast ended as WKIS and WKIS-FM were sold to separate companies, with the FM station acquired by the Shamrock Development Company.[9] The new management installed a progressive rock format, switching the call sign to WDIZ. Over time, the station's playlist focused on the top-selling albums and rock artists, as the station shifted to album-oriented rock.
In 1996, after stunting with sounds of a department store that included occasional talking, typewriter noises, and telephones ringing,
In 2005, the station flipped to a
would be mixed into the playlist.WRUM-HD2
On April 19, 2017, WRUM-HD2 launched a bilingual
Translators
Call sign | Frequency | City of license | FID | ERP (W) | HAAT |
Class | Transmitter coordinates | FCC info |
---|---|---|---|---|---|---|---|---|
W246CK | 97.1 FM | Kissimmee, Florida | 146627 | 250 | 103 m (338 ft) | D | 28°22′2.1″N 81°23′12.1″W / 28.367250°N 81.386694°W | LMS |
References
- ^ "Facility Technical Data for WRUM". Licensing and Management System. Federal Communications Commission.
- ^ "WRUM Facility Record". United States Federal Communications Commission, audio division.
- Arbitron.
- ^ "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).
- ^ "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov. Retrieved September 17, 2023.
- ^ "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.
- ^ "HD Radio Station Guide for Orlando". HD Radio. iBiquity.
- ^ Information from the Broadcasting Yearbook 1961-1962 page B-38
- ^ "Broadcasting Yearbook 1972 page B-45" (PDF).
- ^ "100.3 WDIZ to WSHE flip" (MP3). Retrieved September 17, 2023.
- ^ Jim Abbott of The Sentinel Staff (April 30, 1999). "WSHE IS A NEWLY COOL SPOT". OrlandoSentinel.com.
- ^ Jim Abbott of The Sentinel Staff (May 15, 1999). "SHOCK WAVES ROCK ORLANDO'S AIRWAVES". OrlandoSentinel.com.
- ^ Bilingual CHR "Boom 97 Uno" Debuts in Orlando Radio Insight - April 19, 2017
- ^ Oi2 Returns to iHeart as Mega 97.1 Radio Insight - February 8, 2018
External links
- Official website
- WRUM in the FCC FM station database
- WRUM in Nielsen Audio's FM station database
- W246CK in the FCC FM station database
- W246CK at FCCdata.org