WBCK

Coordinates: 42°17′17″N 85°09′54″W / 42.288°N 85.165°W / 42.288; -85.165
Source: Wikipedia, the free encyclopedia.
WBCK
MHz
Branding95.3 WBCK
Programming
FormatNews/talk
AffiliationsFox News Radio
Compass Media Networks
Premiere Networks
Salem Radio Network
Westwood One
Michigan Radio Network
Ownership
Owner
WBXX
History
First air date
1986
Former call signs
WBCK-FM (9/8/07–7/10/14)
WBXX (10/26/89–9/18/07)
WMJC (4/30/87–10/26/89)
WMKG (2/5/86–4/30/87)
WDFP (5/20/75–2/5/86)
Call sign meaning
Battle CreeK
Technical information
Facility ID37461
ClassA
ERP3,000 watts
HAAT82 meters
Links
WebcastListen Live
Websitewbckfm.com

WBCK (95.3

news/talk
format.

History

WBCK began broadcasting with 1,000 watts on AM 930 in Battle Creek and surrounding areas of West Michigan. It featured a full-service MOR/adult contemporary format for years, evolving into news/talk by the mid-1990s.

Two brothers, Robert and David Holmes formed Michigan Broadcasting Company, and it went on the air at 8:00 pm on Friday, July 9, 1948. After some comments on the new radio station from local dignitaries, the owners, and the staff, the station went into a broadcast of a Detroit Tigers game. WBCK was originally an affiliate of the Mutual Broadcasting System but in recent years has been a FOX News radio affiliate.

The radio station originally originated its broadcasts from the Security National Bank Building (now "The Milton") in downtown Battle Creek. A fire destroyed the studios in 1958. After the fire, WBCK relocated to the transmitter site on Golden Avenue, just south of downtown. The location was chosen because of its close proximity to downtown Battle Creek, and the fact that the high ground would be good to locate an FM or TV station. While other FM stations, and even another AM station, broadcast from the Golden Ave. site over the years along with WBCK, WBCK-TV never came to fruition.

WBCK, along with WBXX, moved out of the studios on Golden Ave. in February 2022.

WMJC as Magic 95

When 95.3 FM signed on in 1975 with the call letters WDFP, the owner was Donald F. Price and the format was Christian music and religious programming. In 1986 the station was sold to Capstar Broadcasting.

With an ERP of 3,000 watts, 95.3 could be reached as far west as Kalamazoo and was changed to a top-40 station as WMKG then switched to WMJC as "Magic 95" these calls came from 94.7 FM in Detroit now

WGRD
was in the 1990s. Capstar introduced the station as "B95" WBXX.

WBXX as B95

As WBXX "B95", 95.3 FM was a very popular

adult contemporary; the latter format continued on 104.9 FM until 2016 when they flipped to its current alternative rock
format.

The sale of the Battle Creek Radio Group from

] 95.3 began to simulcast with WBCK (930 AM) and WBXX began broadcasting on 104.9 (formerly WRCC). 95.3 FM became the permanent home of WBCK's news-talk format.

On March 21, 2008, AM 930 and FM 95.3 stopped the simulcast between both stations, while AM 930 began airing a classic country station as Country 93.

On August 30, 2013, a deal was announced in which

WTOU
.

References

  1. ^ "Official: Cumulus Buys Dial Global, Spins Some Stations To Townsquare; Peak Stations Sold To Townsquare, Fresno Spun To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.
  2. ^ "Cumulus Makes Dial Global And Townsquare Deals Official". RadioInsight. August 30, 2013. Retrieved August 30, 2013.
  3. ^ "Cumulus-Townsquare-Peak Deal Closes". All Access. November 15, 2013. Retrieved November 16, 2013.
  4. ^ "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved August 4, 2014.

External links

42°17′17″N 85°09′54″W / 42.288°N 85.165°W / 42.288; -85.165

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