WSGW-FM
Carrollton, Michigan | |
Broadcast area | The Greater Tri-Cities (Saginaw - Bay City - Midland) |
---|---|
Frequency | 100.5 MHz |
Branding | 100.5 and 790 Newsradio WSGW |
Programming | |
Format | News/Talk |
Network | CBS News Radio |
Affiliations | Compass Media Networks Premiere Networks Westwood One Saginaw Spirit SVSU Cardinals football UM Wolverines football |
Ownership | |
Owner |
|
WCEN-FM, WGER, WSGW, WTLZ | |
History | |
First air date | May 11, 1991 | (as WCWK)
Former call signs | WCWK (3/17/89-5/22/89) WKFK (5/22/89-11/4/91) WTCF (11/4/91-3/5/04) WXQL (3/5/04-9/16/05) WTBT (9/16/05-1/30/06) WSGW-FM (1/30/06-8/29/07) WTKQ-FM (8/28/07-1/15/09) |
Call sign meaning | W SaGinaW |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 41842 |
Class | A |
ERP | 3,000 watts |
HAAT | 100 meters (328 ft) |
Transmitter coordinates | 43°33′43″N 83°58′54″W / 43.56194°N 83.98167°W |
Links | |
Public license information | |
Webcast | Listen Live |
Website | wsgw.com |
WSGW-FM (100.5
WSGW-FM is a
Programming
Weekdays on WSGW-FM begin with The Morning Team, a news and interview show hosted by Charlie Rood, Denyse Sharron and Pat Johnson. Veteran broadcaster Art Lewis hosts his own talk show in late mornings, featuring interviews with local newsmakers and phone calls from the public. Agriculture director Terry Henne hosts The Farm Show just before noon, focusing on local weather, market conditions, and agriculture news. The rest of the day,
On weekends, WSGW-FM air specialty shows on health, money, technology, the outdoors, farming and home repair. Weekend syndicated programs include
Sports programing on WSGW-FM includes the Saginaw Spirit of the Ontario Hockey League and football games of the Saginaw Valley State Cardinals and Michigan Wolverines.[4]
National and international news updates come from CBS News Radio and statewide news from the Michigan News Network. WSGW-FM is also airs financial reports from Fox Business, agricultural news from Brownfield, and weather reports from Weatherology.[5]
History
The Fox
The station
WTCF was owned by Mid America Broadcasting through most of the 1990s. WTCF enjoyed a large ratings margin on WIOG (which shifted to a Hot AC sound around the same time) in the 18-34 demographic. The station was live and featured "Steve and Stacie in the morning", "Steve Williams & Amy Wilde morning show", Rick and Jean Marie in the morning and later McGill in The Morning. Other talent included Mike Cruise in the afternoon, and Greg Fry at night who always started the weekend using the Iggy Pop classic "Wild Child." News veteran/radio personality Lisa Ferrel was the co-host prior to the flip to Pirate Radio. Other morning shows included Leeroy the Love Toy, Rick Dees, Josh & Holly, and Lisa & Dylan in the morning.
Pirate Radio
In 1998, WTCF was sold to
The move to Hot AC was unsuccessful as the station's ratings plummeted. Rival station WIOG, which had been a Hot AC for most of the '90s, took advantage of this by returning to CHR and regained some of the ratings ground it had lost to WTCF. A return to Adult Top 40 and "The Fox" moniker failed to raise ratings at 100.5.
Kool and The Beat
New owners
The "Beat" format lasted only a few months. The owners decided to extend the successful talk format on 790 WSGW to the FM dial.
Newsradio WSGW
The station switched its call letters to WSGW-FM in January 2006. It began airing a talk radio format, simulcasting sister station WSGW AM 790's morning show with separate programming the rest of the day.[8] On August 29, 2007, the call sign was changed to WTKQ-FM and was then changed back to WSGW-FM on January 15, 2009.
NextMedia sold WSGW-FM and the company's 32 other radio stations to Digity, LLC for $85 million. The transaction was consummated on February 10, 2014. Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.[9]
In June 2019, it was announced that FM 100.5 would simulcast AM 790 weekdays from 1am to Noon. It would also mark the end of longtime mid-morning talk show Listen to the Mrs.[10] Further changes were made to the schedule in December 2020, announcing a merger of FM 100.5 and AM 790's programming, effectively making WSGW-FM a 24-hour simulcast of its sister station with the exception of sporting events.[11] In 2022, longtime program director Dave Mauer and news director Ann Williams resigned from WSGW.[12]
References
- ^ "Facility Technical Data for WSGW-FM". Licensing and Management System. Federal Communications Commission.
- ^ "Station Information Profile". Arbitron.
- ^ Radio-Locator.com/WSGW-FM
- ^ "U of M Football Schedule". WSGW 790 AM & 100.5 FM. Retrieved 2024-01-16.
- ^ "WSGW Program Schedule". WSGW 790 AM & 100.5 FM. Retrieved 2024-01-16.
- ^ Broadcasting & Cable Yearbook 1994 page B-189. Retrieved Sept. 12, 2023.
- ^ "WSGW-FM 100.5 Carrollton/Saginaw - Michiguide.com Dials (S)". www.michiguide.com.
- ^ "Radio station WSGW-AM, 790, shuffling talk radio lineup". mlive. 2009-01-12. Retrieved 2024-01-16.
- ^ "Alpha Buys 116 Stations From Digity". Insideradio.com. 2015-08-05. Retrieved 2024-01-16.
- ^ "Screen grab of webpage announcing 2019 programming changes". www.wsgw.com.
- ^ "Screen grab of webpage announcing 2020 programming merger". www.wsgw.com.
- ^ "WSGW newsman Dave Maurer resigns after 43 years at mid-Michigan station". mlive.com. 2022. Retrieved 2024-01-14.
External links
- WSGW in the FCC FM station database
- WSGW in Nielsen Audio's FM station database