WBCV
MHz | |
Branding | Big Cheese 107.9 |
---|---|
Programming | |
Format | Adult hits/classic hits/classic rock |
Affiliations | Compass Media Networks Premiere Networks United Stations Radio Networks |
Ownership | |
Owner |
|
History | |
First air date | October 1984 (as WYCO-FM) |
Former call signs | WXCO-FM (1983–1984, CP) WYCO-FM (1984–2004) WLRK (2004–2006) |
Call sign meaning | Wisconsin's Big Cheese...Victory |
Technical information | |
Facility ID | 59608 |
Class | C |
ERP | 100,000 watts |
HAAT | 314 meters |
Transmitter coordinates | 45°3′33.00″N 89°26′10.00″W / 45.0591667°N 89.4361111°W |
Links | |
Webcast | Listen Live |
Website | bigcheese1079.com |
WBCV (107.9
History
During the construction phase of the station (early 1980s), the selected call letters were WXCO-FM. The call letters were named after its sister station WXCO-AM. It was later determined the station would not be a
The station had struggles with ratings and advertising revenue in the late 1980s. The automation system for WYCO-FM was moved to WXCO-AM, and the station went live. Adding the services of McVay Media in 1992, the station showed some potential in the Spring '93 book, but continued to struggle afterwards with live talent. In the mid-1990s, the station started to phase back in syndicated programming (adding
In 2004, management decided to take an entirely new direction. Adult hits stations like Jack FM and Bob FM were becoming the latest fad in radio formats. The station decided to take on different call letters and try a new developing format. The call letters became WLRK ("Rock-it 107.9"), "Rockin' Hits of the '70s, '80s, and '90s". The station had much better results. The station was sold from Seehafer Broadcasting to NRG Media in June 2006. "Rock-it 107.9" became "Big Cheese 107.9" and call letters were changed from WLRK to WBCV. The "Big Cheese" slogan and the adult hits/classic hits/classic rock format continues today.
References
- ^ "WBCV Facility Record". United States Federal Communications Commission, audio division.
External links
- WBCV in the FCC FM station database
- WBCV in Nielsen Audio's FM station database