WEMP
Easy Listening | |
Affiliations | ABC News Radio |
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Ownership | |
Owner |
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WCUB, WLKN, WLTU, WOMT, WQTC | |
History | |
First air date |
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Call sign meaning | Heritage call sign formerly used by WSSP Milwaukee |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 85300 |
Class | A |
ERP | 6,000 watts |
HAAT | 89.4 meters |
Links | |
Public license information | |
Webcast | Listen Live |
Website | www |
WEMP (98.9 FM) is an FM
The station began broadcasting via program test authority on the evening of December 7, 2013 at 10pm, broadcasting until December 9 at midnight, using a limited hour loop of easy listening music with some Christmas music mixed in due to music licensing concerns, along with weather and sports updates and small talk from Heller, and pre-recorded station identifications done by WGN's Orion Samuelson and Max Armstrong. Also part of the PTA were several jingles from the original WEMP in Milwaukee during their prime in the 1960s; the WEMP call letters were coincidentally made available when the last holder in New York City re-called their station in mid-2012 during a transition period to a new format and eventual new owners.
The PTA happened nine days ahead of the expiration of the station's
WEMP began permanent service a year later on December 7, 2014, broadcasting from the WLKN tower with its current format, and remained commercial free during a testing period. The station was simulcast on their sister station New Holstein-licensed WLAK (1530), which operates as a daytime-only signal. WEMP utilized the basement studio of WLKN, along with sharing their post office box for correspondence their first few months on the air.
In February 2015, limited commercial advertising began, along with the addition of top-of-the-hour newscasts from ABC News Radio and half-hour weather updates. The station was sold by Heller to Seehafer Broadcasting in June 2015 and moved their operations to the WOMT facility in Manitowoc, with no major changes to the format or commercial scheduling. The WLAK simulcast was dropped shortly thereafter with the end of common ownership. WLKN would itself move to Manitowoc two years later with Seehafer's purchase of the Cub Radio stations and consolidation of Seehafer's five area stations into one facility.
External links
- Official website
- WEMP in the FCC FM station database
- WEMP in Nielsen Audio's FM station database
- ^ "Facility Technical Data for WEMP". Licensing and Management System. Federal Communications Commission.