WLHH

WLHH

MHz
Branding	104.9 The Surf
Programming
Format	Classic hits
Ownership
Owner	Saga Communications (Saga South Communications, LLC)
Sister stations	WOEZ, WVSC
History
First air date	1988 (as WZBZ)
Former call signs	WXRY (1985–1988) WZBZ (1988–1990) WSHG (1990–1997) WGZR (1997–2003) WWVV (2003–2006) WWJN (2006–2010)[1]
Call sign meaning	We Love Hilton Head
Technical information
Facility ID	40705
Class	C3
ERP	16,000 watts
HAAT	125 meters (410 ft)
Links
Webcast	Listen Live
Website	1049thesurf.com

WLHH (104.9

.

History

104.9 was assigned as a construction permit to Mattox-Guest Broadcasting with the WXRY-FM calls in 1985. The station signed on in 1988 as WZBZ, then to an oldies station in 1990 as WSHG, "Shag FM". In 1997, Shag FM moved its format to what was then WHBZ (now WXST) and became the original home of WGZR "The Gator", a country music station. In 2003, modern rock WWVV, at 106.9 FM, traded frequencies with the Gator.

Upon the station swap, WWVV ("Wave 104.9"), flipped formats and was a modern-based

station. The station enjoyed a small yet loyal following in the Savannah, GA and Hilton Head Island, SC markets. Ratings were usually higher in the Hilton Head market due to the limited signal over Savannah proper.

WWVV was owned and operated by

.

On June 15, 2006, Triad purchased 103.1 The Drive from Zip Communications. Triad had been operating WGZO under a LMA with Zip. In order to comply with FCC regulations, Triad decided to sell their lowest-powered radio station, WWVV-FM, to South Carolina-based Broomfield Broadcasting via their subsidiary company, JB Broadcasting.

On November 21, 2006, the station began playing Christmas music as "104.9 John FM" with a new callsign, WWJN-FM. A male on-air voice could be heard in between songs stating "104.9 is John FM. John tells us what to play. Right now John wants to hear Christmas music so that's what we're playing. 104.9 John FM". JB Broadcasting sold the station to Low Country Radio LLC in January 2010 and signed off John FM on January 25. Until The Surf signed on on the 27th, the station

of John FM on February 1.

JB Broadcasting's sale of the station closed on March 15, 2010. The station changed its callsign to WLHH (We Love Hilton Head) on March 16, 2010, and shifted their format to classic hits.

The station was sold to Apex Broadcasting, Inc. for the purchase price of $682,500; the transaction was consummated on May 30, 2014.

In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head. SC to Saga Communications for $23 million.[2] The transaction was consummated on September 1, 2017.

References

External links

• WLHH in the FCC FM station database
• WLHH in Nielsen Audio's FM station database

32°26′10″N 80°55′23″W / 32.436°N 80.923°W / 32.436; -80.923