WMGX
| History | |
|---|---|
First air date | June 10, 1977 |
Call sign meaning | "Magic" (former branding) |
| Technical information | |
| Facility ID | 58548 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 135 meters (422 ft) |
| Translator(s) | 105.1 W286CU (Saco, relays HD3) |
| Links | |
| Webcast | Listen Live |
| Website | Coast931.com |
WMGX (93.1
WMGX has an
History
On June 10, 1977, WMGX first
From the mid-to-late-1980s and through the 1990s, WMGX had a unique format, blending classic, soft, and progressive rock with adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24-hour period]," a boast that it later backed up with a monetary prize to anyone who caught the station doing so.
In 1992, WMGX and WGAN were acquired by Saga Communications.
WMGX eventually dropped the "80s, 90s and Now" slogan and changed it to "Today's Best Mix" in order to reflect the playlist from the current and recent Top 40 charts, minus any songs deemed too hard-edged or rap-oriented. Songs from the last couple of decades also were heard, but WMGX rarely played any song recorded before 1990.
As of April 2016, to compete more with long dominant
The Blake Show (Coast Morning Show)
Portland's most popular morning show, the Blake Show with Kelly and Todd starts the day with laughs, fun, topical content, and relatable topics. The show features cohosts Blake Hayes and Kelly Towle. WCSH meteorologist Todd Gutner is a contributing third co-host.
Blake Hayes is open about being gay and sometimes discusses life as a gay man.[5]
After 15 years with the station, former morning co-host Eva Matteson left the station in February 2020.
References
External links
- Station website
- WMGX in the FCC FM station database
- WMGX in Nielsen Audio's FM station database
- W288CU in the FCC FM station database
- W288CU at FCCdata.org