WLZW
Adult contemporary | |
Affiliations | Premiere Networks Westwood One |
---|---|
Ownership | |
Owner |
|
WFRG-FM, WIBX, WODZ-FM, WOUR | |
History | |
First air date | January 1, 1974 (as WIBQ) |
Former call signs | WIBQ (1974–1985) WNYZ (1985–1989) |
Call sign meaning | "Lite and Easy Favorites" |
Technical information | |
Facility ID | 169 |
Class | B |
ERP | 25,000 watts |
HAAT | 201 meters (659 ft) |
Links | |
Webcast | Listen Live |
Website | lite987.com |
WLZW (98.7
WLZW broadcasts an
History
Beautiful Music, Oldies and Rock
The station
Without warning, WIBQ changed its format in 1985 to
Lite 98.7
Lite 98.7's call letters WLZW and format are reflected in its first slogan "Lite and Easy Favorites". In its early years, Lite 98.7 competed with rival AC station and market leader KG 104 WKGW (now sister station
WLZW was then the only AC station in the Utica-Rome market until the spring of 1994 when WUUU (later WRNY & WUCL, now
This lasted over a year until WRBY flipped to hot AC and call sign to WUMX, identifying as Mix 102.5. In order to compete with WUMX's popular "Christmix 102.5" holiday programming, WLZW began switching to a Christmas Music format in 2009. Traditionally, WLZW switches on or around Thanksgiving Day and continues with holiday music until Christmas Day. In 2015, WUMX tweaked its format to Hot AC and dropped holiday music programming. That left WLZW as the only station in Utica-Rome to broadcast only Christmas music through much of November and December.
Alumni
- J.P. Hastings
- I.V. Hamilton
- Randy Jay
- Morgan Daniels
- Jeanne Ashley
- Greg McShea
- Linda Rae
- Rich Lawrence
- Trudy
- Peter Naughton
- Mark Richards
- Geoff Storm
- Rick Andrews
- Chuck Knight
- Tom Ryan
- Lee Michaels (Mike Hotaling)
External links
- WLZW in the FCC FM station database
- WLZW in Nielsen Audio's FM station database