WRMR (FM)

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WRMR
FCC
Facility ID47884
ClassC1
ERP100,000 watts
HAAT297 meters (974 feet)
Transmitter coordinates
34°29′41″N 77°29′19″W / 34.49472°N 77.48861°W / 34.49472; -77.48861
Links
Public license information
WebcastListen live
Websitewww.modernrock987.com

WRMR (98.7

Myrtle Beach and as far west as Fayetteville

History

In the 1980s, the station played a country music format as WRCM-FM, ("Country 98.7 FM"). The station switched to an oldies format in 1989 as WKOO ("Kool 98.7").

On April 5,

2006, "Will FM" played adult hits. As of March 31, 2008, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.[5]

On March 13, 2008, the call sign was changed to WLGD.[2] La Gran D (The Big One) broadcast a Spanish language format featuring popular music, news, and community programming for an area that had a Hispanic population estimated at over 130,000.[7] WLGD featured local live programming as well as satellite based syndicated programs. Station Manager Jeff Sanchez presented a bilingual talk show on Sunday afternoons, as well as a groundbreaking bilingual show on Wednesday nights at 7 called "Union Cultural" which attempted to bridge the cultural gap between the American and Hispanic communities in the Wilmington area. Every week the music of a different American or English artist was featured, and short bios were presented in English and Spanish to give a context in which to understand the artist's impact.[citation needed]

In July 2008, Capitol Broadcasting Company announced its purchase of NextMedia Group's Wilmington area stations.[8] The sale was completed on October 1, 2008.[2]

On January 3, 2011, "Coastal Carolina's

Modern Rock 98.7" debuted, taking the place of WSFM. Brian Schimmel of Sunrise Broadcasting said the station would focus more on the 1990s than newer songs, and the target audience would be slightly older. The station would focus on the community with local hosts. The format, including commercials, would be "family-friendly".[9]

On January 25, 2011, WLGD changed its call sign to WRMR.

References

  1. ^ 1989 Broadcasting yearbook p. B-216
  2. ^ a b "Call Sign History". Retrieved January 6, 2011.
  3. ^ 1968 Broadcasting Yearbook, p. B-119
  4. ^ "Facility Technical Data for WRMR". Licensing and Management System. Federal Communications Commission.
  5. ^ a b "Wilmington, NC - 104.5 Will FM - Variety Hits". Retrieved April 10, 2008.
  6. ^ "New Bern/Morehead City - SAM 105.1 - Variety Hits". Retrieved April 10, 2008.
  7. ^ "Spanish Radio Station Debuts," The Daily Reflector, April 1, 2008.
  8. ^ "Capitol Broadcasting acquires seven radio stations in deals worth nearly $13M". July 16, 2008. Retrieved September 22, 2008.
  9. ^ Royal, Judy (December 1, 2010). "Surf 98.3 changing to Coastal Carolina's Modern Rock 98.7". Star-News. Retrieved December 8, 2010.

External links

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