White-label product

Source: Wikipedia, the free encyclopedia.

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.[1][2] The name derives from the image of a white label on the

packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party.[3]

Common use

White label production is often used for

Matsui, which are brands exclusively used by those companies.[6]

Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.

Most supermarket

Shaw's Supermarkets (Culinary Circle brand).[8]

Smaller

BBVA Compass in the United States.[9]

In Southern California, City National Bank is the largest check processor in that half of the state, because in addition to checks issued by its own customers, CNB processed checks[when?] for the customers of more than 60 smaller Southern California banks.[citation needed]

Many software companies offer white-label software to agencies or other customers, including the possibility to resell the software under the customer's brand. This typically requires functionalities such as the adaptation of the software's visual appearance, multi-customer management and automatic billing to the end-customers based on usage parameters.[citation needed]

See also

References

  1. ^ "White Label Product". Investopedia. Retrieved August 13, 2015.
  2. ^ Drew Gainor (June 3, 2014). "Why A White Label Solution Is Easier Than Building Your Own". Forbes. Retrieved August 13, 2015.
  3. ^ "White Label Product".
  4. ^ Evan Blass (July 16, 2012). "Can HTC avoid past mistakes in its latest incarnation?". Mashable. Retrieved August 13, 2015.
  5. ^ Sean Hollister (May 16, 2012). "Ubitus GameCloud: the white-label cloud gaming service seeking a US audience". The Verge. Retrieved August 13, 2015.
  6. ^ Alka Katwala (September 2009). "Fade to White: Trade-Finance White Labels as Part of a Growth Strategy". jpmorganchase.com.
  7. ^ "Richelieu experiences hiring boom, starts expansion". WCFcourier.com, RC Balaban, August 27, 2006.
  8. ^ a b Lisa van der Pool (23 February 2009). "There's new appetite for peddlers of cheap eats". Boston Business Journal.
  9. ^ "Simple: The Bancorp Bank Privacy Practices".

External links

Look up third party or white label in Wiktionary, the free dictionary.
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