Woodsy Owl

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Woodsy Owl
Text reads: "Thanks for helping me spread the word. Give a hoot! Don't pollute. Woodsy Owl"
First appearance	September 15, 1971
Created by	Harold Bell Glen Kovar Chuck Williams United States Forest Service
In-universe information
Gender	Male

Woodsy Owl is a national symbol and advertising character for the

Woodsy Owl's name, character, and mottos are protected symbols under Public Law 93-318 as property of the United States, to be managed by the secretary of Agriculture.[2]

Origin

Woodsy Owl was created in 1970 as part of the second US environmental movement. During this phase of growing environmental awareness, Smokey Bear, which has existed since 1944, was increasingly relied on for environmental education. The US Forest Service was concerned that the bear, with the motto of forest fire prevention, could be misused through excessive use. Forest Service officials therefore commissioned the development of a new protagonist and message.

Harold Bell, who had worked as a merchandising agent for Walt Disney, among others, created Woodsy Owl together with Chuck Williams and Glenn Kovar, two employees of the Forest Service and technical consultants for the popular television series Lassie, and its collaborator Betty Hite. The Robin Hood inspired hat Woodsy wears to this day was motivated by a movie item Williams found on the set. Before choosing the owl, a raccoon, rainbow trout, ladybug and moose had been discussed. The decisive factor was the owl's habitat, which includes not only the forest but also urban regions and should therefore also appeal to an urban audience. This is also alluded to by The Ballad of Woodsy Owl, in which it says "Woodsy Owl has got a home on the big branch of a tree / When he looks from left to right, town and forest he can see." the big branch of a tree / If he looks from left to right, he sees town and forest. ”) After successful test marketing in schools, summer camps and church groups, Woodsy Owl was registered as a trademark on August 20, 1970 at the US patent office.^[1][2] USFS employee Rudy Wendelin, who had already played a key role in the design of Smokey Bear, refined the graphic designs of the figure and breathed “personality” into it.^[3]

Woodsy's slogan was officially introduced on September 15, 1971, by Secretary of Agriculture

Despite the documented history of Woodsy Owl's creation, various rival claims to his parentage have emerged over the years. Several individuals have stated that they invented Woodsy Owl as children as part of a nationwide poster contest. The Forest History Society has said that no evidence of such has been provided.^[5]

Several songs have been used in conjunction with the Woodsy Owl environmental campaign, including "The Ballad of Woodsy Owl" and "Help Woodsy Spread the Word".

For his appearances in commercials that aired in the 1970s and 1980s, Woodsy was voiced by several actors, including Sterling Holloway, Barry Gordon, Dave Kimber, and Frank Welker.

Several other environmentalism-, conservation- or outdoor-themed comics and characters have appeared over the years, including Mark Trail and Smokey Bear. Woodsy Owl appeared as a comic by Gold Key Comics from 1973 to 1976.

See also

• Johnny Horizon
• Mark Trail

References

External links

Media related to Woodsy Owl at Wikimedia Commons

• U.S. Forest Service National Symbols Program
• Remembering Harold Bell, Creator of Woodsy Owl. Peeling Back the Bark, the Forest History Society.