3MP
Former frequencies | AM: 1380 kHz (1976–1978) |
---|---|
Call sign meaning | Mornington Peninsula |
Technical information | |
Licensing authority | ACMA |
Power | 5,000 watts |
Transmitter coordinates | 37°56′01″S 145°13′02″E / 37.93351°S 145.217241°E |
Links | |
Public licence information | Profile |
Webcast | Listen Live |
Website | 3mp |
3MP is a commercial radio station, broadcast from
History
Early years
3MP commenced transmission on 22 July 1976
The original licence holder was a consortium of businessmen and media identities and broadcast a music format of
The first
In 1978, as part of the Australian implementation of the Geneva Frequency Plan, 3MP changed frequencies from 1380 to 1377 kHz.
AWA era
Although the original Articles of Association prohibited any one person from owning more than 5% of the shares in 3MP's licensee, the station was sold outright to AWA in 1980.
In January 1986, the station dropped its adult contemporary music format in favour of easy listening, which had been abandoned two weeks prior by rival 3AK. The move grew 3MP's previously modest ratings.In October 1987, AWA sold its radio assets to Wesgo for $40 million.[2][3]
Wesgo era
In 1993, Wesgo purchased rival station
In 1995, the stations were sold to Southern Cross Broadcasting, which at the time operated 3AW and 3AK, and the newsroom used by both 3EE and 3MP closed. Southern Cross Broadcasting was made to sell two stations, including 3MP. By 1996, it was sold to Goulburn Valley Broadcasters, which operated Shepparton-based 3SR. In 2001, ownership of 3MP was transferred to Data and Commerce Limited, which owned and operated Melbourne AM station 3AK. In 2002, 3MP relocated its studios from Frankston to inner suburban Richmond where it shared facilities with 3AK.
Pacific Star era
MTR and MyMP
In December 2009, Pacific Star Network announced a joint-venture agreement with the
The easy listening music format continued on
In March 2012, the MTR joint-venture entered administration,[9] and on 2 March ceased broadcasting. MyMP returned to the 1377 AM frequency shortly after.[10]
Return to AM
In April 2012, MyMP was granted a power increase to better cover the northern and western areas of Melbourne – first applied for while operating as MTR.[11] Also in 2012, MyMP introduced 'lifestyle weekends', with Phil Wall hosting My Fishing and Richard Stockman hosting My Wine & Food. Former Sale of the Century host Glenn Ridge moved into weekday mornings, hosting My Melbourne.
In 2015, MyMP adopted the positioner of "Melbourne's greatest hits from the 60s, 70s & 80s", and in May reverted to the 3MP brand. In July, the newsroom shared between 3MP and sister station 1116 SEN was closed, replaced with a service from Macquarie National News.[12][13]
On 24 October 2016, the station relaunched as Classic Rock Radio.[14]
SEN+ and SEN Track
On 13 August 2018, Classic Rock Radio was replaced with SEN+, an expansion of 1116 SEN.[15] SEN+ was home to much of SEN's soccer coverage, with some additional unique cricket and racing coverage. The rest of the time it repeated the main SEN station. On 27 March 2020, SEN+ relaunched as SEN Track, a horse and greyhound racing station.[16]
On 5 June 2020,
Ace Radio era
On 3 July 2020, the station was relaunched as 3MP, returning to an easy listening music format.[18]
Notable presenters
- Former
References
- ^ a b "3MP turns 30". Radioinfo.com.au. 15 July 2006. Retrieved 8 June 2020.
- ^ "AWA Radio Execs reunite". Radioinfo. 4 June 2004. Retrieved 23 May 2015.
- ^ "AWA's 100th Birthday". Radioinfo. 31 July 2013. Archived from the original on 29 January 2016. Retrieved 23 May 2015.
- ^ Taylor, Thomas (26 November 1993). "Simulcast must stop, 3MP told". The Age. Fairfax Media. Retrieved 17 January 2016.
- ^ "Macquarie Radio and Pacific Star sign Interim Agreement". ASX ComNews. 16 April 2010. Retrieved 10 May 2015.
- ^ Quinn, Karl (19 April 2010). "Look who's talking - MTR hits the airwaves". Age. Fairfax. Archived from the original on 22 April 2010. Retrieved 26 April 2010.
- ^ "MyMP, 3MP's new digital radio station". WebDevSys. Retrieved 16 December 2012.
- ^ "ACMA search, seizure and enforcement". Amateur Radio Victoria. 8 October 2011. Retrieved 23 May 2015.
- ^ Bodey, Michael (3 March 2012). "MTR closes, with loss of $15m". The Australian. p. 27. Retrieved 5 March 2012.
- ^ "3MTR goes dark". Radioinfo. 2 March 2012. Retrieved 10 May 2015.
- ^ "Reborn 3MP gets a power increase to better cover Melbourne". Radioinfo. 4 April 2012. Retrieved 16 December 2012.
- ^ Gunn, Nikole (8 July 2015). "Another one bites the dust". Radio Today. Retrieved 9 July 2015.
- MediaWeek. Retrieved 9 July 2015.
- ^ Ward, Miranda (24 October 2016). "Melbourne's 1116SEN launches new digital radio station Classic Rock". Mumbrella. Retrieved 11 October 2020.
- ^ Wilson, Zanda (7 August 2018). "PSN rebrands 1377 AM to SEN+". Radio Today. Retrieved 11 February 2019.
- ^ "SEN Track LIVE on 1377 SEN+ and the SEN App". www.sen.com.au.
- ^ Challenor, Jake (5 June 2020). "ACE Radio to purchase 1377AM Melbourne from Pacific Star". Radio Today (Australia).
- ^ "ACE Radio brings back 3MP". Mumbrella. 3 July 2020. Retrieved 11 October 2020.