Almighty Records

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Almighty Records
Founded1989 (1989)
GenreDance-pop, hi-NRG
Country of originEngland
LocationLondon
Official websitealmightyrecords.com

Almighty Records is an English

Liza Fox.[2]

Almighty Records' sublabels include Blast Records, Daisy Chain, East Side Records, Euphoric, Unit 4 Productions.[3]

Development of a fanbase

Since their first UK release in 1989, Almighty Records has covered popular chart songs that had no dance mix, or those that had officially commissioned dance mixes which did not fit the dance-pop genre. Starting its life as a record stall just off the dance-floor of Bromptons in

12-inch release on the Almighty label was a cover of the Limahl single "Never Ending Story", the title song to the 1984 film of the same name. Chosen because the artist's original label, EMI, had allowed the extended version of that song go out of production, while club-goers still wanted to dance to it and buy it.[4]

Almighty feature various artist names, which are in fact projects rather than actual singers or groups, with many different vocalists and session singers behind artists' names,[5][6] many of them already famous as recording artists and even hit songwriters. Almighty's policy of not identifying its singers' birth names is down to the belief that faces and names aren't important and that the music speaks for itself.[7]

By 1992 Almighty had enjoyed notable success thanks in part to their cover versions of ABBA tracks under the guise Abbacadabra. It was at this point that label boss Martyn Norris decided to give up his job and concentrate on Almighty full-time. Pop producer Pete Waterman played some of these tracks on his UK television show The Hitman and Her which boosted interest in the songs and the label, so much so that Waterman picked up some tracks, including "Dancing Queen" for his own label PWL.[8] In September 1992, "Dancing Queen" charted at number 57 on the UK singles chart countdown[9] and became a club hit in the US after being licensed to BMG, who had the track remixed by Love To Infinity.[10]

Almighty achieved their first

UK Singles Chart top 20 hit in 1993 with "I Will Always Love You", a cover of the song by Dolly Parton, Whitney Houston and others, which was performed by Sarah Washington and reached position 12 in the UK chart.[11]

Almighty Records has been successful with various projects over the years, remaking almost all

Steps who initially said that the show would be too "low profile" for them to be associated with. It was the success of this album which prompted Channel 4 to launch their own music division when the second series of Queer As Folk was made[12]
– an international franchise which is still around today.

By the end of 1999, at the label's ten-year anniversary, it was still making 12" vinyl and manufactured CD singles; even now the 12" vinyl single and CD single are considered obsolete formats[citation needed], Almighty is still mailing out hard copies of their new product catalogues to mail order customers. To celebrate their ten-year success, Almighty released an album called A Decade Of Dance.

Since it started, 90% of the music shops Almighty dealt with all over the world have closed[citation needed]. Customers choose now to buy their CDs online or as a digital download from an online store such as Almighty's own shop or from Amazon. However, physical product sales still count for two-thirds of the label's business from their own online store[citation needed].

In 2009, the label celebrated its 20th anniversary and in early 2010 released Almighty: Two Decades of Dance to mark the anniversary. This collection spans two decades, and includes all the tracks that in 2010 still remain Almighty's very best sellers over the full twenty years. The manufactured album is megamixed with 20 tracks on each disc – disc one from 2000 to 2010 and disc two from 1990 to 1999.[13]

Marketing

During the latter half of the 1990s Almighty concentrated efforts on producing remixes for record companies for the global club and dance scene and became de rigueur, and the most in-demand name in the pop-dance world, producing up to 5 mixes a week at their peak.[14] It wasn't until 2004 when, in a change of direction for the label, Almighty stopped actively soliciting their remix services to record companies and closed their studio complex.

However, following on from the success of four

Digital Dog, Moto Blanco, StoneBridge, Wideboys and more.[17][non-primary source needed
] Under Matt's management, Almighty have recently created mixes for top acts including but not limited too – Alexandra Burke, Cher(Burlesque), Cheryl Cole, Elvis Presley, Inna, Katy Perry, Matthew Morrison (Glee), The Saturdays, The Wanted, and Usher.

Today Almighty are popular around the world, especially among

gay communities and often market themselves as a gay label; advertising in gay press and releasing various albums specifically targeted at a gay audience.[18]

With unwavering support through the years from the gay community, Almighty has become synonymous with the joyous, hands-in-the-air sound of summer dance music.

— Dean Ferguson, New York, [19]

In recent years Almighty have made their productions available to a wider customer base after making a deal with

Amazon.com. Recently some Almighty Productions have also been made available on Beatport. 2010 is the first year that Almighty products have been made available in the US and Canada.[20]

Not all of Almighty's productions are available on general release, however fans can become members of the Almighty Club. Members receive most items that Almighty produce including special promotional material and additional, previously unreleased recordings.[21]

It can take Almighty from one to three people to produce a track, working on all elements of the production to the final mix down. Single releases are usually a fashion item, preferably chosen if there are no dance remixes of the song in question in the Hi-NRG genre, in the style that Almighty produce. Albums, on the other hand, are planned months in advance.[22]

Over the years Almighty has featured mixes from other dance / pop producers, including Bimbo Jones, Stonebridge, Love To Infinity, Matt Pop, Wayne G, Porl Young, Tony Moran, Way Out West and The Rhythm Masters.[23]

MD Martyn Norris has always overseen all Almighty productions and remixes. Almighty have worked with many talented producers over the years including Craig Hardy, Graham Wilcox, Gary Miller, Ian Gant, Ian Stephens, Jono Buchanan, Jon Musgrave, Richard Cottle, Rod Warren, Steve Hilton, and Jewels And Stone who worked at Almighty under the Mary Brazzle alias. Jon Dixon joined Almighty in 1996 as it first in-house producer / engineer and was responsible for helping set up the Almighty studios. Jon left Almighty in 2002 with colleague Gulio Perruci to set up a new remix team ‘Crash’. Jon returned to Almighty on a freelance basis from 2004 until 2010, during which time he has set up another joint venture 7th Heaven[24] with ex Almighty employee Andy Wetson who had left Almighty back in 2005 when their London offices closed. Almighty continues with a number of well known producers and have recently been joined by two new young associates who are working under the guise of ‘Almighty Boys’.[25]

Studios

With the increase in remix work, and the continuation of their own production work Almighty updated their Gloucestershire based studios to include new

Prophet-5 (previously owned by disco and Hi-NRG dance music composer and recording artist Patrick Cowley, which has been on loan to the label for a number of years) and an MKS-80 Super Jupiter
.

The studio also boasts hard synths such as a Nord Lead, a Roland JV-2080, and a Korg M1.[26] Previously Almighty had used software such as

Cubase to produce mixes, but with the recent upgrades to the studio Almighty have opted to use Apple's Logic 9
in the production of new music in addition to their outboard equipment.

Almighty are also converting many of their old Cubase files from many years ago, and backing them up in Logic.[27] Rather than rebuild a mix using the new software Almighty have stated that they would prefer to update a track, or remix it. Ten to 12 years ago, all of the effects came from outboard equipment, now many of these similar effects are produced on a computer and whilst they are similar they are not the same.

The vocals, or

TASCAM 88 machines to DVD.[28]

See also

References

  1. ^ Almighty discography at Discogs. Retrieved 19 August 2013.
  2. ^ "Almighty". Archived from the original on 27 March 2010. Retrieved 11 August 2013.
  3. ^ Almighty Records discography at Discogs. Retrieved 24 July 2012.
  4. ^ "Almighty Essential Album – Volume 1". Archived from the original on 17 October 2009. Retrieved 16 October 2009.
  5. ^ "Last FM – Belle Lawrence". Retrieved 22 April 2008.
  6. ^ Natalie Browne – Wikipedia page of the Almighty Records artist project
  7. ^ "Martyn Norris info at discogs.com". Discogs. Archived from the original on 3 October 2009. Retrieved 10 October 2009.
  8. ^ "Almighty Records – Abbacadabra". Archived from the original on 20 May 2009. Retrieved 27 August 2009.
  9. ^ "ABBACADABRA | full Official Chart History | Official Charts Company". Official Charts.
  10. ^ "Abbacadabra".[permanent dead link]
  11. ^ "Retro Charts". Archived from the original on 16 April 2008. Retrieved 22 April 2008.
  12. ^ "Almighty Records.com – Trivia". Archived from the original on 5 May 2008. Retrieved 22 April 2008.
  13. ^ "Almighty Records.com – Two Decades of Dance". Archived from the original on 7 July 2010. Retrieved 14 July 2010.
  14. ^ "Almighty Records.com – Remixes". Archived from the original on 5 May 2009. Retrieved 27 August 2009.
  15. ^ "Cilla Black website announcement of the Almighty mixes". Archived from the original on 12 November 2009. Retrieved 7 October 2009.
  16. ^ "Almighty Staff comment on collaboration with MWR". Archived from the original on 22 July 2011. Retrieved 1 October 2009.
  17. ^ "MWR MySpace page". Retrieved 1 October 2009.
  18. ^ "Almighty Records.com – Album Store – Gay Anthems". Archived from the original on 14 April 2008. Retrieved 23 April 2008.
  19. ^ "Almighty Records.com – Gay Anthems". Archived from the original on 11 June 2008. Retrieved 15 June 2008.
  20. ^ "Almighty Records forum". Retrieved 10 August 2010.[permanent dead link]
  21. ^ "Almighty Records.com – The Almighty Club". Archived from the original on 28 April 2009. Retrieved 27 August 2009.
  22. ^ "Almighty Records forum". Archived from the original on 22 July 2011. Retrieved 22 September 2009.
  23. ^ "Discogs.com". Discogs. Retrieved 9 July 2010.
  24. ^ "7th Heaven website". Archived from the original on 16 July 2010. Retrieved 9 July 2010.
  25. ^ "Almighty Boys". Archived from the original on 26 February 2012. Retrieved 11 August 2010.
  26. ^ "Almighty note a studio change". Archived from the original on 30 September 2011. Retrieved 9 July 2010.
  27. ^ "Almighty note software used". Archived from the original on 26 February 2012. Retrieved 24 July 2010.
  28. ^ "Almighty note their back-up plans". Archived from the original on 26 February 2012. Retrieved 24 July 2010.

External links

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