Arnold Greenberg (Snapple)

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Arnold Greenberg
Born
Arnold Shepard Greenberg

September 2, 1932
DiedOctober 26, 2012 (aged 80)
New York City, New York, USA
NationalityAmerican
Known forCo-founder of Snapple
SpousesMarilyn Parmet
Roberta Budoff
ChildrenSusan Greenberg Minster
Robin Greenberg Nijankin
Michael Greenberg

Arnold Shepard Greenberg (September 2, 1932 – October 26, 2012) was an American businessman who co-founded

Quaker Oats.[2]

Early years

Greenberg was born to a

St. Mark's Place. The store sold mainstays of the city's traditional Jewish cuisine, including pickles, herring and lox. Arnold Greenberg was running the day-to-day operations of his father's store by the 1950s.[2]

Career

Greenberg changed the business into a health food store in the 1960s as the neighborhood transitioned from largely Jewish into a hippie enclave. In 1972, he partnered with two friends, brothers-in-law Leonard Marsh and Hyman Golden, a classmate from Samuel J. Tilden High School, to launch a new business, Unadulterated Food Products, which would later become known Snapple.[2]

Death

Greenberg died from a long battle with cancer in New York City on October 26, 2012, at the age of 80. He was survived by his second wife, Roberta Budoff; two daughters from his first marriage to his late first wife, Susan Minster and Robin Nijankin; his brother, Herbert; three stepchildren; and fourteen grandchildren. He was predeceased by his first wife, Marilyn Parmet, who died in 1993, and their son, Michael Greenberg. A resident of Delray Beach, Florida, Greenberg also kept homes in Southampton, New York and Manhattan.[2]

References

  1. ^ Kiger, Patrick (2012-11-01). "Arnold Greenberg: 5 Snappy Facts about Snapple's Co-Founder". AARP blog. Retrieved 2012-11-18.
  2. ^ a b c d Fox, Margalit (2012-10-30). "Arnold Greenberg, a Founder of Snapple, Dies at 80". The New York Times. Retrieved 2012-11-18.
  3. ^ New York Times: "Ads by Snapple Deride Rumors" September 2, 1993 | "We are three Jewish boys from New York accused of supporting the Ku Klux Klan -- something I despise," Mr. Marsh said. "I can't handle it any more. I support people going against the Ku Klux Klan"