Beardbrand

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Beardbrand
Headquarters
Austin, Texas
,
U.S.
Area served
Worldwide
Products
Websitewww.beardbrand.com

Beardbrand is an American

CEO Eric Bandholz appeared on an episode of the reality television series Shark Tank.[1]

Company History

Prior to founding Beardbrand, Eric Bandholz worked as a financial advisor at

Spokane, Washington. Bandholz has stated his disapproval of the company's "no facial hair" policy and left in favor of starting a beard grooming company.[2]

In 2011, he attended a

Startup Weekend event in Spokane where he met Lindsey Reinders and Jeremy McGee.[3] The three would go on to launch Beardbrand in Spokane[4] in early 2012 along with a complementary Tumblr blog, YouTube channel, and an online magazine called Urban Beardsman (a term Bandholz has claimed to have coined).[3][5][6]

Bandholz, Reinders, and McGee started with an initial financial capital of $8,000.[7] None of them kept any profits from sales in the first 10 months of the company in an effort to keep it afloat.[2] In January 2013, Bandholz was featured as a "beard expert" in an article for The New York Times.[8] After the article was published, Beardbrand marketed itself across platforms such as YouTube, Tumblr, and Reddit, and launched its online store.[2]

The company relocated to Austin, Texas in 2014.[9] On October 31, 2014, Bandholz appeared on an episode of ABC's Shark Tank in order to accrue funding for Beardbrand. Bandholz asked for $400,000 in exchange for 15% of the company.[2] After Bandholz gave his pitch, all five "sharks" declined to accept his deal.[10]

References

  1. ^ Gallagher, Jacob (12 April 2016). "Is the Beard Trend Over?". The Wall Street Journal. Retrieved 7 August 2017.
  2. ^ a b c d Raymundo, Oscar (29 December 2014). "This Entrepreneur Turned His Beard Into a Brand". Inc. Magazine. Retrieved 7 August 2017.
  3. ^ a b Pofeldt, Elaine (27 September 2014). "'Urban Beardsman' Power Startup's Growth". Forbes. Retrieved 7 August 2017.
  4. ^ Ocker, Kenny (30 July 2013). "Spokane startup Beardbrand focuses on men's style". The Spokesman-Review. Retrieved 7 August 2017.
  5. ^ Patel, Sujan (19 November 2016). "10 Lessons You Can Learn from 10 E-commerce Success Stories". Forbes. Retrieved 7 August 2017.
  6. ^ Gallagher, Caitlin (31 October 2014). "'Shark Tank's Beardbrand Products Are Available Now for Everything from Simple 'Staches to Majestic Beards". Bustle. Retrieved 7 August 2017.
  7. ^ Brunner, Rob (13 November 2014). "Can A $200 Beard-Growing Kit Make You Cool? We Gave It A Try". Fast Company. Retrieved 7 August 2017.
  8. ^ Boncompagni, Tatiana (30 January 2013). "The Taming of the Beard". The New York Times. Retrieved 7 August 2017.
  9. ^ Swiatecki, Chad (29 October 2014). "Trip to ABC's 'Shark Tank' looms for Austin startup Beardbrand". Austin Business Journal. Retrieved 7 August 2017.
  10. ^ Swiatecki, Chad (3 November 2014). "BeardBrand sees sales spike despite no bites from Shark Tank investors". Austin Business Journal. Retrieved 7 August 2017.

External links

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