Bird's Custard
Type | Custard |
---|---|
Place of origin | United Kingdom |
Region or state | Birmingham |
Created by | Alfred Bird |
Main ingredients | Cornflour, salt, colouring, flavouring |
Bird's Custard is the
History
Bird's Custard was first formulated and cooked by
John Monkhouse (1862–1938) was a prosperous
Usage
In some regions, such as Australia and the United Kingdom, the popularity of this type of dessert is such that it is simply known as "custard". In such cases, general usage of the word may be more likely to refer to the "Bird's" custard rather than to the traditional egg-based variety. [citation needed]
"Instant" versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins, plastic pots and cartons have also become popular.
Alfred Bird and Sons Ltd.
After he discovered his custard was popular, Bird formed Alfred Bird and Sons Ltd. in Birmingham. By 1843, the company was also making the newly invented baking powder and, by 1844, was promoting custard powder nationally. By 1895, the company was producing blancmange powder, jelly powder and egg substitute. In World War I, Bird's Custard was supplied to the British armed forces.
The company was one of the early users of promotional items and colourful advertising campaigns. The 'three bird' logo was introduced 1929.
In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London.[8]
The original custard factory has long ceased to exist, but the larger factory Bird's opened in Gibb Street remains (production was
Ingredients
Until 2009, many Bird's products, including the instant custard powder, contained partially
Physical properties
Cooked custard is a weak
See also
References
- ^ ISBN 9780674287556.
- ISBN 9780521087018.
- ^ "Obituary: Bob Monkhouse". BBC News. 29 December 2003. Retrieved 31 August 2008.
- ^ Viner, Brian (13 July 2004). "King Arthur, Attila the Hun and BobMonkhouse". The Independent. Independent (The). Retrieved 26 April 2010.
- ISBN 0-9550097-0-7; p. 360
- ^ "Delight as Premier gets the cream of custard", manchesteronline.co.uk. Article dated 9 December 2004, retrieved 14 March 2006.
- ^ "Premier gobbles up Bird's Custard", BBC News. Article dated 10 December 2004, retrieved 14 March 2006.
- ^ "The Custodian's Tale – Books by John and Nancy Eckersley". Johneckersley.wordpress.com. 15 April 2011. Retrieved 12 March 2018.
- ^ "Deadly fats: why are we still eating them?". The Independent. London. 10 June 2008. Retrieved 26 April 2010.
- YouTube