Blue-seven phenomenon

Source: Wikipedia, the free encyclopedia.

The blue-seven phenomenon refers to a

randomly select a color and a single digit number. The cause of the cognitive bias is not understood,[1][2][3][4] though it has been posited that both colors and numbers are imbued with layers of significance.[5]

The existence of the phenomenon has been disputed.[6][7] Outside of the US, these preferences may not hold.[8][9]

References

  1. doi:10.1080/00221309.1976.9711600
    .
  2. doi:10.2466/pms.1999.89.2.532
    .
  3. ^ Richard C Boutwell; Patrice Fennell (Oct 1, 1974). "Investigation and theoretical consideration of the "blue-seven" phenomenon". The Journal of General Psychology. 91: 301–302.
  4. doi:10.2466/pms.1971.33.2.373
    .
  5. JSTOR 40062876
    .
  6. doi:10.1080/00221309.1979.9920057
    .
  7. doi:10.2466/pms.1977.45.2.648
    .
  8. doi:10.2466/pms.1988.66.1.308
    .
  9. ^ Letzter, Rafi (Aug 12, 2016). "Billions of people have the same favorite color and number, and scientists don't know why". Business Insider.


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