Bob's

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Bob’s
TypeSubsidiary
IndustryFast food
Founded1952; 70 years ago (1952) (Rio de Janeiro, Brazil)
FounderBob Falkenburg
HeadquartersRio de Janeiro, Brazil
ProductsHamburgers and milkshakes
Number of employees
4,000
ParentBrazilian Fast Food Corporation[1]
Websitehttp://www.bobs.com.br/

Bob's (IPA: [ˈbɔbis, ˈbɔb(ɨ)ʃ]) is a Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Bob Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro. It is the first Brazilian fast food chain.

In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).

Big Bob

Among the main sandwiches sold by the company, Big Bob is the most popular[citation needed] and it is made of two hamburgers, onions and leaf chicory.

The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the Ovomaltine milkshake.

Business model

In 1984, Bob's started a franchising system, opening new stores in Vitória, Espírito Santo. Since then, Bob's has been expanding within Brazil and internationally. Today, there are about 811[2] stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in Portugal (Carcavelos, Algés and Bragança) as well as in Chile and Angola, however since 2021 the company's website shows that they have closed.

Other brands

Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the Ovomaltine's) compared to ice cream.

Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.[3]

See also

References

  1. ^ http://jbonline.terra.com.br/extra/2008/04/09/e09049678.html Controladora do Bob’s lucra 36% mais em 2007 (in Portuguese)
  2. ^ http://www.bobs.com.br/seja-um-franqueado AmBev quer desbancar Bob's e McDonald's em número de franquias no país (in Portuguese)
  3. ^ “BFFC coloca em prática BEXPRESS by Bob’s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento” Archived August 15, 2010, at the Wayback Machine, 1001franquias.com, September 6, 2010

External links

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