Häagen-Dazs
Minneapolis, Minnesota, U.S. | |
Number of locations | 900+ |
---|---|
Area served | Worldwide |
Products | Ice cream |
Owners |
|
Website | www |
Häagen-Dazs (
History
Häagen-Dazs's founder
The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a price war[7] leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish-sounding name, Häagen-Dazs, as a tribute to Denmark's alleged exemplary treatment of Jews during World War II,[5] a move known in the marketing industry as foreign branding. Rose Mattus would dress up in fancy clothing to distribute free samples, giving the ice cream an air of sophistication and class.[7]
The
Origin of brand name
"Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was
Conflict with Frusen Glädjé
In 1980, Häagen-Dazs unsuccessfully sued Frusen Glädjé, an American ice cream maker founded that year, for using foreign branding strategies. The phrase frusen glädje—without the acute accent—is Swedish for "frozen joy".[17] In 1985, Frusen Glädjé was sold to Kraft General Foods. A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993, but a spokesman for Unilever claimed that Frusen Glädjé was not part of the deal.[18] The brand has since been discontinued.
Products
Häagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacturing), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.
Since 1992, most of the world's Häagen-Dazs products have been manufactured at a plant in Tilloy-lès-Mofflaines, France that is now controlled by General Mills.[19] In the United States and Canada, Häagen-Dazs is licensed to and produced by Froneri. Häagen-Dazs entered the Japanese market in 1984 by forming a joint venture with Suntory and Takanashi Milk, which has produced their products there ever since.
To offset increasing ingredient and delivery costs, Häagen-Dazs downsized their pint ice cream cartons (16 US fl oz; 470 ml) in the US to 14 US fl oz (410 ml) in January 2009.[20] In March 2009, they announced that they would be downsizing their quart cartons (32 US fl oz; 950 ml) to 28 US fl oz (830 ml).[21]
Notes
- loan word derived from the German definite article das, originally from the German expression das Häuschen (the small house, i.e. the outhouse), by euphemistic omission of the main word; thus, in the Scandinavian languages Häagen-Dazs would be most reminiscent of a grammatically incorrect way of saying "the garden outhouse" with Hungarian- and German-looking extra letters and digraphs.[13][14]
See also
References
- ISBN 978-0-521-15255-6.
- ^ See sign outside that first store, shown at File:Häagen-Dazs' first shop.jpg.
- ^ "Products". Häagen-Dazs. Archived from the original on June 4, 2010. Retrieved June 10, 2010.
- People Magazine. Retrieved August 7, 2012.
- ^ Tablet Magazine. Retrieved August 7, 2012.
- ^ a b Dennis Hevesi (December 1, 2006). "Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies". The New York Times. Retrieved August 7, 2012.
- ^ a b c "Häagen-Dazs Comes From Where?!". HuffPost. May 13, 2015. Retrieved March 26, 2020.
- ^ Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". The New York Times. Reuters. p. C.2. Retrieved June 10, 2010.
- ^ "News Summary". The New York Times. October 24, 2001. p. C.1. Retrieved June 10, 2010.
- ^ "Nestlé takes over Dreyer's". San Francisco Business Times. June 25, 2003. Retrieved June 10, 2010.
- CNNMoney.com. December 26, 2001. Retrieved June 10, 2010.
- ^ "hage(n)". Det Norske Akademis ordbok.
- ^ "dass". Det Norske Akademis ordbok.
- ^ "das". Sproget.dk. Dansk Sprognævn.
- ^ "Haagen-Dazs whips up Japan gains with tailor-blended ice cream". The Daily Yomiuri. Tokyo. August 16, 2004. p. 1.
- ^ Beth Deki (2008). "An Ice Cream Show (1999)". Movies & TV Dept. The New York Times. Archived from the original on July 12, 2008. Retrieved June 10, 2010.
- ^ "Trade Dress Protection for Advertising Campaigns". Hall Dickler Kent Goldstein & Wood, LLP. Retrieved April 6, 2011.
- ^ 'Whatever Happened To...Frusen Gladje? The Christian Science Monitor September 28, 2000
- ^ "Vingt ans pour l'usine Häagen Dazs Arras, c'est le bel âge… de glace". www.lavoixdunord.fr. July 31, 2023.
- Advertising Age. Retrieved June 10, 2010.
- ^ "Our new Häagen-Dazs cartons". Häagen-Dazs. Archived from the original on February 25, 2010. Retrieved June 10, 2010.