Business 2.0
Frequency | Monthly |
---|---|
Publisher | Time Inc. |
Founder | Chris Anderson James Daly Mark Gross |
First issue | July 1998 |
Final issue | October 2007 |
Based in | San Francisco, California, U.S. |
Website | money |
Business 2.0 was a monthly magazine publication founded by magazine entrepreneur
History
Business 2.0 enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.
The publication's early competitors included
The magazine was sold by original publisher
Despite an upturn in the fortunes of startups and technology companies, Business 2.0 was unable to turn a profit. Josh Quittner, the editor since 2002, who had previously helmed Netly News and ON Magazine, led a team that published out of the Fortune Group of Time Inc.
In November 2006, in an effort to connect with the large numbers of readers who had come to rely on web blogs for news, Business 2.0 launched a series of staff written blogs.
In July 2007 The New York Times reported that the September issue could be the magazine's last. In response to these reports a number of readers organized a Facebook group called I read Business 2.0. And I want to keep reading! to speak out against Time Inc.'s possible decision to close the publication. Nevertheless, on September 5, 2007, The New York Times reported that Time Inc. had confirmed it would shut down Business 2.0 with its October 2007 issue[6] "as the magazine’s ad pages precipitously dropped this year".[7] A number of the reporters and editors have been transferred to work on Fortune.
Notable features and articles
In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.
The original principles, released in the magazine's inaugural issue in July 1998, are:
- Matter. (It matters less.)
- Space. (Distance has vanished.)
- Time. (It is collapsing.)
- People. (They're the crown jewels.)
- Growth. (It's accelerated by the network.)
- Value. (It rises exponentially with market share.)
- Efficiency. (The middleman lives on in "infomediaries".)
- Markets. (Buyers are gaining dramatic new power, sellers new opportunities.)
- Transactions. (It's a one-on-one game.)
- Impulse. (Every product is available everywhere.)
At the beginning of every year, Business 2.0 printed its snarky list of the "101 Dumbest Moments in Business" [8] that had occurred during the previous year. Fortune has inherited this tradition.
See also
References
- ^ "PR Interview: How to Get Into Business 2.0 Magazine". Marketingsherpa. 9 March 2007. Retrieved 5 December 2015.
- ^ "Business 2.0 is put up for sale". Archived from the original on 2015-12-08. Retrieved 2014-11-25.
- ^ CNN Money November 1, 2006.
- ^ CNN Money May 1, 2006
- ^ CNN Money March 1, 2006
- ^ Stone, Brad (September 5, 2007). "Time Inc. to Close Business 2.0". The New York Times.
- ^ New York Times September 4, 2007.
- ^ "101 Dumbest Moments in Business - Because if there's anything America loves, it's a politician... (1) - Business 2.0". money.cnn.com.
External links
- Searchable archives at CNN Money
- Bye Bye Business 2.0 - Forbes.com
- Business 2.0 RIP - The New York Times
- Dodos to Business 2.0: Welcome To The Club - TechCrunch
- Business 2.0 Bites the Dust - Blog Magazine
- Business 2.0: The Final Cover - TechCrunch
- Business 2.0 Stricken With A Bad Case of Blog - Gawker