California Fried Chicken
Website | cfcindonesia |
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California Fried Chicken (CFC) is an Indonesian fast food restaurant chain principally serving
History
The chain was established in 1983 in Jakarta as a franchise of the American-based Pioneer Take Out,[1][2][3] has an American name and is now entirely Indonesian owned.[4] [5] The same group supplies the chain, the Sierad Group, which also supplies chicken to Wendy's and KFC.[2] Its mascot was Calfred, mainly used in the 1990s.
It is the main
According to an article in Adweek, California Fried Chicken was founded by three Indonesians who wanted to introduce the taste of Pioneer Chicken to their homeland that they had enjoyed during their stay in California while attending the University of Southern California.[3]
The Los Angeles Times mentioned that California Fried Chicken had stores in China during the 1990s.[13] However, these stores do not appear to currently exist.
In 2008, the firm opened new outlets in Salatiga and Central Java, marketed in a way that meets local demands by serving traditional Indonesian food staples of fried noodles and rice with chicken.[14]
Logo
The logo and marketing of California Fried Chicken is very similar to that of a covered wagon. Like the KFC logo, CFC uses red and white with the letters CFC and features a cartoon Old Western white and blue wagon on a yellow circular background.[15] Its advertising slogan was "Bukan Cuma Ayam", a translation of "Not Just Chicken" in the Indonesian language.
See also
- List of fast-food chicken restaurants
References
- ^ a b "Pioneerindo" (in Indonesian). CFC Indonesia. Archived from the original on 15 May 2015. Retrieved 16 June 2011.
- ^ OCLC 23194779.
- ^ a b "Countries To Go". Adweek. 20 May 1985. Link via LexisNexis.
- OCLC 43673661.
- OCLC 166883790.
- ^ Guharoy, Debnath (6 March 2008). "More people want to eat out more often, but most aren't able to". The Jakarta Post. Retrieved 16 June 2011.
- OCLC 38901014.
- ^ Indonesia magazine. Vol. 22. Yayasan Harapan Kita. 1991. p. 61.
- OCLC 53966465.
- OCLC 38388906.
- OCLC 45487390.
- OCLC 28991090.
- ^ Tempest, Rone (20 November 1995). "Fast-Food Fight Rages in China: Restaurateurs Aim at Potential Market of 1.2 Billion People". Los Angeles Times.
- Suara Medeka. 29 May 2008. Archived from the originalon 22 March 2012. Retrieved 16 June 2011.
- ^ "CFC - California Fried Chicken". Bursa Franchise. Archived from the original on 12 August 2011. Retrieved 18 June 2011.