Marrybrown

Source: Wikipedia, the free encyclopedia.
This article is about a Malaysian fast food chain. It is not to be confused with Mary Brown's, a Canadian fast food chain.

Marrybrown International
Founded1981; 43 years ago (1981) in Johor Bahru, Johor, Malaysia
FoundersDato Lawrence Liew
Datin Nancy Liew
HeadquartersDewani Industrial Park,
Johor Bahru
,
Johor
Area served
Asia, Oceania, Africa, Middle East And Europe
Websitewww.marrybrown.com

Marrybrown Sdn Bhd (

quick service restaurants originated in Johor Bahru, Johor, Malaysia. Being one of the largest global halal fast food-establishments, the chain has since expanded to over 250 locations throughout Malaysia and across several countries.[1] The restaurant focuses on Malaysian and western dishes.[2]

History

Early beginnings

Marrybrown was founded in 1981 by Lawrence Liew and Nancy Liew in Johor Bahru, Johor, Malaysia. As the banks were reluctant to provide the pair with a personal loan, the couple raised RM120,000.00 via their personal joint savings as well as by borrowing funds from their relatives and close friends.[3] The couple faced many challengers and obstacles to open their first outlet — as many of the shop owners are reluctant to lease their premise, while suppliers are only willing to provide their goods on a cash delivery services.[4]

The first restaurant was opened in 1981 in a small shop lot in Jalan Wong Ah Fook, Johor Bahru. The couple named their restaurant as "Marrybrown", three-syllable name, as it was perceived that the simple name has an international-concept, easy to pronounced and remembered. The three-syllable name is also common in the fast-food industry, as can be seen in KFC, McDonald's, and Burger King.[4][5]

Domestic and international growth

After Marrybrown moved into franchising model in 1985, the chain began to experience rapid growth; currently, its franchise outlets form a majority of its operation.[3] After tapping the Malaysian market, the restaurant operated its first overseas Outlet in China in 1996. The company's local and abroad expansions were assisted by its halal-friendly approach as well as its incorporation of Malaysian menu, which were both managed to appeal many international consumers.[6]

International presence of Marrybrown franchises by year (including both former and currently operated countries) consist of the following:[7]

Menu and concept

To differentiate from the other early

quick service restaurant in Malaysia that largely based on the American-menu (such as fried chicken and burgers), the restaurant began to introduced and combined Malaysian flavours to compliment the western-meals offered in the restaurant. It was the first Malaysian fast-food restaurant that included rice with the introduction of Nasi Marrybrown in 1986, followed by Nasi Lemak in 1989, Chicken Porridge in 1990 and Curry Noodles in 2006.[8][9] MarryBrown menu also features Chicken rice, Bubur pedas, Nasi Kandar, fried bread, fish and chips, cheesy potato wedges, mashed potatoes and other beverages.[10]

In addition to the Malaysian and western cuisines, the chain would also introduced regionalised meals in its international locations. In the

churros and mozzarella sticks are served in Marrybrown's Swedish outlet;[12] and in its Tanzanian branch, wrap and veggie burger meals are available.[13]

Gallery

External links

Wikimedia Commons has media related to Marrybrown.

References

  1. ^ "Malaysian Brands - Marrybrown". Matrade. 2024. Retrieved 15 May 2024.
  2. ^ "Marrybrown, a Johor-founded fast-food chain & its 41-year". Vulcan post. 2022. Retrieved 24 October 2022.
  3. ^ a b "MarryBrown – First Homegrown Fast Food Chain". Sparrows PH. 2019. Retrieved 24 October 2022.
  4. ^ a b "How Marrybrown went from being rejected by banks to Malaysia's largest home-grown fast-food chain". Rojakdaily. 2022. Retrieved 24 October 2022.
  5. ^ Hamid (18 January 2009). "Marrybrown's humble shop lot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
  6. ^ Hamid (18 January 2009). "Marrybrown's humble shop lot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
  7. ^ Norshahzura Mat Zuki (25 November 2014). "Terus kukuh pasaran antarabangsa" (in Malay). Sinar Harian. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
  8. ^ a b "An asian twist to fast food". Rojakdaily. 2015. Retrieved 24 October 2022.
  9. ^ "Marrybrown's success story". Rojakdaily. 2013. Retrieved 24 October 2022.
  10. ^ "Marrybrown, a Johor-founded fast-food chain & its 41-year", Marrybrown.com, 2022, retrieved 25 October 2022
  11. ^ "Marrybrown online menu", Marrybrown UAE, 2022, retrieved 25 October 2022
  12. ^ "Marrybrown delivery", Uber Eats, 2022, retrieved 25 October 2022
  13. ^ "Marrybrown Menu Dar es Salaam & More", chickabouttown, 2022, retrieved 25 October 2022
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