Chemical free
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Chemical free (also chemical-free) is a term used in
chemical is roughly a synonym for matter
, and all substances, such as water and air, are chemicals.
Chemical free in advertising to indicate that a product is free of synthetic chemicals, and the tolerance of its use in this fashion by the United Kingdom's Advertising Standards Authority has been the subject of criticism.[2]
A study of understandings of the term chemical among American undergraduates by chemist Gayle Nicoll in 1997 noted that "People may hold both a scientific and layman's definition of a chemical without linking the two together in any way. They may or may not consciously distinguish that the term 'chemical' has different connotations depending on the situation."[3]
See also
References
- ^ Deborah Blum (January 22, 2012). "Chemical-free nonsense: Equating 'chemical' with 'evil' is an invitation to misplaced fear and a way of thinking that makes us less safe". Los Angeles Times.
- ^ Frank Swain (August 6, 2008). "Do TV adverts have to tell the truth?". The Guardian.
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