Cineville (subscription service)

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Cineville
Company type
Amsterdam, Netherlands
Area served
Netherlands
Belgium
ServicesSubscription-based movie ticketing
Websitewww.cineville.nl Edit this at Wikidata

Cineville is a Dutch

subscription-based movie ticketing service. Users pay a monthly fee which allows them an unlimited amount of visits to select movie theaters using their "Cineville pass." Originally founded in Amsterdam, the service expanded into the rest of the Netherlands by 2011.[3] The service expanded into Belgium by 2022 as a separate entity: Dutch users cannot utilize their pass in Belgium and vice versa.[4] As of June 2024, Cineville was valid in 69 cinemas across 40 Dutch cities,[5] while Cineville Belgium was valid in 15 theaters across six cities.[6]

History

Cineville was founded by a group of four students working at Kriterion cinema; they were motivated by a desire to change the "old-fashioned" image of arthouse movie theaters in The Netherlands.[7] The company was originally a "collective" of 13 arthouse cinemas in Amsterdam, uniting in part due to the perceived hegemony of commercial multiplex film theaters.[8]

By 2019, the service launched an app.[9] During the COVID-19 lockdowns in The Netherlands, Cineville founded a temporary platform for streaming arthouse film called "Vitamine Cineville." They credit this platform with retaining over 75% of their membership during the lockdowns.[10]

Cineville Belgium was started in 2022 as a subsidiary. It was an iniative of five Brussels arthouse movie theaters that had suffered significant losses of income during the COVID-19 pandemic in Belgium.[11] The Belgian Cineville pass expanded into Wallonia in May 2023,[12] though it has yet to find partners in Flanders.

Membership

Membership in The Netherlands
Time period Membership
May 2012 7.000[13]
February 2013 10.000[14]
April 2015 16.000
2017 30.000[15]
December 2018 40.000[16]
April 2019 44.000
January 2020 50.000[17]
December 2021 55.000[18]
March 2023 70.000[19]
Membership in Belgium
Time period Membership
September 2022 800[20]
September 2023 5.000[21]
December 2023 6.800[22]
June 2024 8.500

By 2019, over half of Dutch Cineville users were between the ages of 20 and 39. On average, they visited the cinema 30 times per year.[23] In Belgium, the average age of visitors is also between 20 and 30.[24]

References

  1. ^ "Cineville heeft door wat millennials willen: 'Wij bieden geen filmschuur'".
  2. ^ "Thomas Hosman gaat dit jaar weg als directeur van Cineville".
  3. ^ "'Ook welkom bij Cineville als je niet de hele filmhistorie paraat hebt'".
  4. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'".
  5. ^ "Theaters".
  6. ^ "Cinemas".
  7. ^ "10 jaar Cineville: 'verwachtingen waren niet zo groot'".
  8. ^ "Filmpas Cineville breidt uit naar meerdere steden".
  9. ^ "Cineville zet zich al tien jaar in voor het imago van de arthousefilm, mét succes".
  10. ^ "Cineville bestaat 12,5 jaar: 'Juist nu beseffen leden hoe belangrijk een filmzaal is'".
  11. ^ "Arthousefilmhuizen lanceren samen bioscoopabonnement".
  12. ^ "Cineveville s'étend à Liège et Namur dès le 17 mai - Actu Cinema".
  13. ^ "Cineville breidt uit naar Rotterdam, Den Haag en Delft". Het Parool. 25 September 2012. Retrieved 2023-10-09.
  14. ^ "Cineville". www.cineville.nl. Retrieved 2023-10-09.
  15. ^ "Cineville verwelkomt 30.000-ste abonnee". www.hollandfilmnieuws.nl (in Dutch). Retrieved 2023-10-09.
  16. ^ "Cineville - Cineville heeft een nieuwe foto toegevoegd". www.facebook.com (in Dutch). Retrieved 2023-10-09.
  17. ^ "Cineville bereikt mijlpaal". www.hollandfilmnieuws.nl (in Dutch). Retrieved 2023-10-09.
  18. ^ "Europa Cinemas Awards 2021". Europa Cinema. Retrieved 2023-10-09.
  19. ^ "Instagram". www.instagram.com. Retrieved 2023-10-09.
  20. ^ "Le pass Cineville s'étend à plusieurs cinémas d'art et essai bruxellois". RTBF (in French). Retrieved 2024-04-16.
  21. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'". www.bruzz.be (in Dutch). Retrieved 2024-04-16.
  22. ^ "En 2023, le pass Cineville conquit près de 7000 amateurs de cinéma d'art et essai". RTBF (in French). Retrieved 2024-04-16.
  23. ^ "Cineville viert tienjarig jubileum met mooie cijfers".
  24. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'". www.bruzz.be (in Dutch). Retrieved 2024-04-16.
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