Corelle Brands
Downers Grove, IL, U.S. | |
Key people | Ben Gadbois, president and chief executive officer |
---|---|
Owner | Cornell Capital |
Number of employees | 3,000 (2013) |
Website | corellebrands.com |
Corelle Brands, LLC is an American kitchenware products maker and distributor based in Downers Grove, Illinois.
The company began as the Corning Consumer Products Company, a division of the glassmaker Corning Inc., and was also known as "World Kitchen" from 2000 until 2018.[1]
History
The company began as an unincorporated consumer products division of Corning, Inc. in 1915 with the invention of heat-resistant glass bakeware sold under the Pyrex brand. It was incorporated as the Corning Consumer Products Company (CCPC) in the early 1990s as part of a larger reorganization and Corning contributed or licensed to the company substantially all of its assets used in the existing consumer division. In November 1994, Corning and the CCPC sold its
As part of the sale to Borden, the company was required to shed the Corning name within three years.[3] The World Kitchen name was adopted in 2000. In 2002 the company filed for bankruptcy under Chapter 11 and underwent financial reorganization.[4]
As of 2004[update], it was privately held. Kenneth Wilkes was named president and CEO in August 2017, following a change in control in April to private equity firm Cornell Capital. that was preceded by a long period of organizational changes and operational restructuring.[5][6]
On February 5, 2018, the company announced it had changed its name to "Corelle Brands" in order to take advantage of one of its most recognizable trademarks.[7]
In August 2018, Corelle Brands announced it would be investing $50 million over the next four years to update its Corning plant and expand its workforce.[8]
On March 4, 2019, the company announced it had entered into a merger agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle’s chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company’s "chief innovative officer".[9] Financial details of the deal have not been disclosed.[10]
On June 2, 2020, the company announced Ben Gadbois as the replacement for Kenneth Wilkes, who retired but will continue to serve on the board of directors.[11]
On January 28, 2021, CEO Ben Gadbois announced Corelle Brands would change its global parent company name to Instant Brands.[12]
On June 12, 2023 Instant Brands filed for chapter 11 bankruptcy.[13] During bankruptcy proceedings, the company sold its appliance business ("Instant" branded products) to Centre Lane Partners. [14] The company emerged from bankruptcy on February 27, 2024 under the previous Corelle Brands moniker.[15]
Domestic and international markets
Corelle Brands products were typically sold in supermarkets in the USA, and by some high-end retailers catering to upper class consumers in parts of Asia, Europe, and South America. In China, its goods enjoy limited distribution and products are sold through TV Home Shopping channels and in shopping malls.[16]
Corelle Brands also had outlet stores Corningware, Corelle and More throughout the United States.
Brands
Current
Corelle Brands manufactures products under names such as:
- Corelle
- Corningware
- Pyrex
- Visions
- Chicago Cutlery
Past
On June 1, 2004, WKI Holding Company, Inc., which operates principally through its subsidiary World Kitchen, Inc., announced that it had completed the sale of
In 2018, Corelle Brands discontinued production of Revereware and Bakers Secret.
Visions
Visions is a transparent cookware line created by Corning France in the late 1970s. In 1983, it was introduced in the US and became the number one selling cookware set for a number of years. Visions is made of a transparent version of Pyroceram glass-ceramic, occasionally referred to as Calexium. However, its lids have typically been made out of
Chicago Cutlery
In 1930 Chicago Cutlery was incorporated by Alfred Paulson. Initially it focused on knife conditioning before making its main business manufacture of kitchen cutlery. Chicago Cutlery was a subsidiary brand of Corelle Brands.[18]
CorningWare
Originally introduced in 1958, Corning Ware was made in the US from a glass-ceramic material called
The factory in France, which produces both CorningWare StoveTop and Visions, is one of the few still capable of producing glass-ceramic products.
EKCO
In 1888, Edward Katzinger founded the Edward Katzinger Company in Chicago to manufacture baking pans.[19] In 1945, the company went public under the new name EKCO Products Company.[20] Throughout its history, the company grew both organically and with acquisitions[21] until it was the largest non-electric housewares manufacturer in the US by the mid-1960s.[22] The company was sold to the conglomerate American Home Products (AHP) in 1965.[19][21] AHP later split its housewares division into Ekco Products Inc., Ekco Housewares Co., and The Prestige Group Limited; Ekco Housewares was sold to the investment firm Gibbons, Green, Van Amerongen in 1984.[20] The company was sold again to Centronics Corp. in 1987, which then re-branded itself as Ekco Group, Inc.[23] Corning Consumer Products Co. purchased Ekco along with General Housewares Inc. in 1999.[24]
Product issues
Pyrex-branded glass products have been the subject of urban legends and safety concerns. Beginning in the 1980s, production of clear Pyrex glass bakeware was switched from a more thermally resistant borosilicate glass to mechanically stronger soda-lime glass. The concern stems from the fact that soda-lime glass is more susceptible to breaking when exposed to sudden temperature differences. This change received greater attention after Corning, Inc. spun-off the Corning Consumer Products Company. The consumer affairs magazine Consumer Reports investigated the issue, in January 2011, confirming that borosilicate glass bakeware was less susceptible to thermal shock breakage than tempered soda-lime bakeware. However, the organization admitted its testing conditions were "contrary to instructions" provided by the manufacturer.[25][26] Statistical Assessment Service (STATS) analyzed the data available and found that the most common way that users were injured by glassware was via mechanical breakage, being hit or dropped, and that "the change to soda lime represents a greater net safety benefit."[27]
References
- ^ Ek, Derrick. "World Kitchen plans layoffs at Corning plant". The Leader. Corning NY. Retrieved 2021-02-12.
- ^ "WKI HOLDING CO INC: 10-K Annual Report". getfilings.com. December 31, 2000. Retrieved 2017-09-11.
- ^ a b Wallauer, Amy. "Corning sale finalized". The Herald-Mail. Hagerstown, Md. Archived from the original on 2017-09-11. Retrieved 2021-02-12.
- ^ "World Kitchen's Growing Saga: Acquiring Brands--And Debt". HFN. June 10, 2002. Retrieved 2021-02-12 – via The Free Library.
- ^ "Cornell Capital to Acquire World Kitchen" (Press release). Kitchen World. April 3, 2017. Retrieved 2021-02-12 – via PR Newswire.
- ^ "World Kitchen Appoints Kenneth G. Wilkes as President and Chief Executive Officer" (Press release). World Kitchen. August 15, 2017. Retrieved 2017-09-11 – via PR Newswire.
- ^ "World Kitchen Changes Name to Corelle Brands". Kitchenware News. February 5, 2018. Retrieved 2021-02-12.
- ^ Murray, Jeff (August 23, 2018). "Corelle Brands plans $50 million upgrade to Corning plant". Star-Gazette. Elmira, NY. Retrieved 2020-01-15.
- ^ Pilieci, Vito (March 5, 2019). "Instant Pot maker announces merger with kitchenware giant Corelle Brands". Ottawa Citizen. Retrieved 2021-02-12.
- ^ Evans, Pete (March 4, 2019). "Owner of Pyrex, CorningWare cooks up takeover of Instant Pot maker". CBC News. Retrieved 2021-02-12.
- ^ "Cornell Capital-Backed Corelle Brands Appoints Ben Gadbois as President and Chief Executive Officer" (Press release). Corelle Brands. June 2, 2020. Retrieved 2020-06-08 – via PR Newswire.
- ^ "Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether". Yahoo! Finance. February 3, 2021.
- ^ Isidore, Chris (2023-06-13). "Instant Brands, maker of Instant Pot and Pyrex, files for bankruptcy | CNN Business". CNN. Retrieved 2024-03-21.
- ^ Brands, Instant. "Instant Brands Provides Update on Sale Process for its Appliance Business". www.prnewswire.com. Retrieved 2024-03-21.
- ^ "Instant Brands emerges from chapter 11 as Corelle Brands | Davis Polk". www.davispolk.com. 2024-03-01. Retrieved 2024-03-21.
- ISBN 978-1118834749.
- ^ "World Kitchen Announces Completion of OXO International Sale" (Press release). World Kitchen, Inc. June 1, 2004. Archived from the original on May 16, 2011. Retrieved January 29, 2008 – via PR Newswire.
- ^ "[28 Key Facts] What Happened to Chicago Cutlery? (Knife Knowledge)". My Kentucky Genealogy. 2021-11-18. Retrieved 2022-04-07.
- ^ a b "Ekco Products Co". Encyclopedia of Chicago. Retrieved 9 September 2021.
- ^ a b "Ekco Group, Inc. History". Funding Universe. Retrieved 9 September 2021.
- ^ a b "Ekco Products Co". Made in Chicago Museum. 23 May 2019. Retrieved 9 September 2021.
- ^ "EKCO: Our Story". Corelle Brands Asia. Retrieved 9 September 2021.
- ^ Storch, Charles (October 3, 1987). "Ekco Sold; Expansion in Doubt". Chicago Tribune. Retrieved 9 September 2021.
- ^ "Corning Consumer is Paying $133 million for Ekco". New York Times. Bloomberg News. August 6, 1999. Retrieved 9 September 2021.
- ^ "Exploding Pyrex?". Snopes. January 29, 2015.
- ^ "FOIA requests examine glass bakeware that shatters". Consumer Reports. December 7, 2010. Retrieved 2018-09-10.
- ^ Butterworth, Trevor (November 20, 2014). "STATS: Exploding the exploding Pyrex rumor". Statistical Assessment Service. Archived from the original on 2014-11-20. Retrieved 2017-09-10.