Debbie Sterling
Debbie Sterling | |
---|---|
Born | Los Angeles, California, U.S. | February 26, 1983
Education | Stanford University |
Occupation(s) | Engineer, businesswoman |
Known for | Founder of GoldieBlox |
Debbie Sterling (born February 26, 1983) is an American engineer, businesswoman and the founder and CEO of
Background
Sterling was born in
GoldieBlox
While hosting a once monthly "Idea Brunch", the idea for GoldieBlox emerged from a discussion about the lack of women in engineering.[9][8] Having spent time working in branding, marketing and jewelry making, Sterling was well prepared to found GoldieBlox – a company that focuses STEM education, specifically engineering, to young girls with a new construction toy destined with girls in mind. Initial criticisms of the company targeted at her product were that construction toys would never catch on, and that "fighting nature" was no good – construction toys were meant to be for boys, and dolls for girls, as Sterling discussed in a 2017 Forbes interview.[citation needed] Years of research concluded this was incorrect, and she pursued the concept.[9] After initially trying to gain support for GoldieBlox at a New York toy fair, Sterling launched a Kickstarter campaign that raised nearly $300,000.[2][10][11] The campaign, which ended in 2012, was backed by 5,519 backers, and incentives included magnets, tee shirts, and toys.
Since then, GoldieBlox found success, selling over a million toys and racking up a million downloads on the app store, as of late 2017. GoldieBlox has been featured in traditional brick and mortar retail stores such as
References
- ^ "Debbie Sterling Gives Girl Toys a New Tune". Time. Retrieved 15 December 2016.
- ^ a b Melissa Stanger; Jennifer Polland. "30 Women Who Are Changing The World". Business Insider. Retrieved 14 December 2016.
- ^ "The Most Innovative Companies of 2014". Fast Company. Retrieved 15 December 2016.
- Toy Industry Association. Archived from the originalon 6 December 2016. Retrieved 15 December 2016.
- ^ "2015 TOTY Winners". Toy Industry Association. Archived from the original on 17 December 2016. Retrieved 15 December 2016.
- ^ "Debbie Sterling". EngineerGirl.
- ^ Chozick, Amy (2023-05-07). "Liz Holmes Wants You to Forget About Elizabeth".
- ^ a b c d e Gross, Elana Lyn. "How The Founder Of GoldieBlox Is Creating The Next Generation Of Women In STEM". Forbes.
- ^ a b "Debbie Sterling". Roadtrip Nation.
- ^ Ruiz, Lorena. "Meet Debbie Sterling, building toys and women engineers". MSNBC.
- ^ "GoldieBlox Company Profile". Fast Company. Retrieved 15 December 2016.
- ^ a b "Meet Debbie Sterling, one of Fast Company's Most Creative People". Fast Company.