Debenhams (online retailer)
online retail Beauty store | ||
Founded | 2021 | |
---|---|---|
Headquarters | 49/51 Dale Street, Manchester, England, UK | |
Area served | United Kingdom | |
Key people | Daniel Finley, Chief Executive Officer John Lyttle, Group Chief Executive | |
Products |
| |
Owner | Parent Debenhams Brands Ltd | |
Website | debenhams |
Debenhams (formerly Debenhams.com), a trading name of Debenhams Brands Ltd, is an
Boohoo purchased the name and associated website operations from the administrators of Debenhams for £55 million in January 2021.[1] On 12 April 2021, Boohoo relaunched the Debenhams website with a new full range of products and brands, mostly brands owned by Boohoo.[2] Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year.[3]
On 16 June 2021, Boohoo's Group Chief Executive John Lyttle told The Times that some beauty brands had refused to supply products to Debenhams unless it had a physical store presence, thus Boohoo planned to open one Debenhams-branded beauty store outside London.[4][5]
In December 2021, Debenhams.com Beauty opened in the Manchester Arndale shopping centre, operated by Boohoo Group.[6] The store was launched to meet a number of contractual deals with brands Boohoo stocks and as a rival to Next's beauty halls[7] and Harrods' H Beauty chain.[8] No further physical stores are expected to be opened.[9]
References
- ^ "Boohoo buys Debenhams brand and website for £55m". BBC News. 25 January 2021. Retrieved 25 January 2021.
- ^ "12 April 2021: Frequently Asked Questions". Debenhams. Retrieved 25 April 2021.
- ^ Davey, James (5 May 2021). "After 242 years it's goodbye, last Debenhams to close on May 15". Reuters. Retrieved 5 May 2021.
- ^ "Boohoo's Debenhams beauty store a 'savvy' move". Drapers. 16 June 2021. Retrieved 20 June 2021.
- ISSN 0140-0460. Retrieved 20 June 2021.
- ^ "Boohoo opens doors to "Debenhams Beauty" store - Retail Gazette". www.retailgazette.co.uk.
- ^ "Next to create new chain of upmarket beauty halls". The Guardian. 7 May 2020.
- ^ Pugh, Rachel (2 December 2021). "Debenhams has reopened and shoppers are getting tickets to go inside". Manchester Evening News.
- ^ Butler, Sarah (3 December 2021). "Debenhams returns to high street with Manchester beauty store". The Guardian.