Development Media International
London, England |
Development Media International (DMI) is a non-governmental organization with both non-profit and for-profit arms that "use[s] scientific modelling combined with mass media campaigns in order to save the greatest number of lives in the most cost-effective way".[1]
The organization was formed in 2005 and is headquartered in
Work
DMI designs and implements television and radio campaigns in developing countries to promote healthy behaviours in the target audience. At present, their goal is to focus on reducing preventable child mortality[1] by promoting practices such as sleeping under treated bednets, giving children antibiotics when they have pneumonia, or giving people oral rehydration therapy.[2]
Issues of focus
DMI is currently focused on messaging that would address the leading causes of death in underdeveloped countries. Whereas the focus in developed countries is on promoting healthy behaviors such as avoidance of smoking or road traffic safety,
- Family planning
- Maternal survival
- Newborn survival
- Child survival[4]
- Nutrition
- Hygiene
- Neglected tropical diseases
Countries of focus
DMI has launched a fundraising initiative called Media Million Lives,
Country | Estimate of lives saved per year |
---|---|
Democratic Republic of the Congo | 43,200 |
Mali | 16,400 |
Mozambique | 14,600 |
Zambia | 11,200 |
In April 2014, DMI published midline results from a
Partnerships
DMI is a member of
External reviews
GiveWell
In October 2012, charity evaluator GiveWell considered Development Media International as a potential organization to recommend, but decided against it for the time being, saying they hoped to return to a deeper evaluation later.[19]
On May 2, 2014, GiveWell published a blog post by Holden Karnofsky discussing DMI's recently released randomized controlled trial results from Burkina Faso. Karnofsky wrote: "If the results – and DMI's cost-effectiveness calculations – held up, DMI could become a GiveWell top charity with substantially better estimated “cost per (equivalent) life saved” than our current top charities. [...] However, there are many questions we would need to look into before determining whether this is in fact the case. As such, we plan to investigate DMI thoroughly this year. There is some possibility that we will decide to recommend it at the end of this calendar year, and some possibility that we will instead choose to hold off on deciding whether to recommend it until next year, when the study's endline results (which we expect to give a more reliable picture of its impact) are released."[20]
In October 2014, GiveWell published an "ongoing review" of Development Media International.[21]
On December 1, 2014, GiveWell announced its top charities and standout charities for the year. DMI was included among the standout charities, alongside the
In June 2015, GiveWell published an update to its review of DMI with corrections that increased the estimate of the cost per life saved from $5,236 to $7,264.[23]
Giving What We Can
Effective altruism advocacy organization Giving What We Can published a blog post about DMI by Emma Howard on May 27, 2014. This was the organization's first close look at DMI.[24] Previously, Giving What We Can had mentioned DMI's ongoing randomized controlled trial as an example of real-world national-scale randomization.[25]
The Life You Can Save
Effective altruism organization The Life You Can Save considers DMI one of its recommended charities.[26] In June 2020 The Life You Can Save Australia also added DMI to its list of recommend charities.[27]
Media reception
Will Snell of DMI appeared on a panel sponsored by The Guardian on careers in international development.[28] Additionally, Roy Head, CEO of DMI, gave an interview to The Guardian.[29]
Daniel Avis of SOAS Radio interviewed Roy Head, CEO of DMI, on World Radio Day to discuss DMI's work.[30]
See also
References
- ^ a b "About us". Development Media International. Archived from the original on June 15, 2014. Retrieved June 24, 2014.
- ^ a b "Planet Wheeler Foundation will commit $5.6m towards a scientific study to determine whether the power of mass media can be harnessed to save children's lives on an unprecedented scale". Sustainable Development Knowledge Platform, United Nations. Retrieved June 24, 2014.
- ^ "Issues that we focus on". Development Media International. Archived from the original on June 15, 2014. Retrieved June 24, 2014.
- ^ "Development Media International (DMI) Childhood Project". TRECC.
- ^ "Media Million Lives" (PDF). Development Media International for the World Health Organization. Retrieved June 24, 2014.
- ^ "Why Africa". Development Media International. Archived from the original on June 27, 2014. Retrieved June 24, 2014.
- ^ "Impact". Media Million Lives. Archived from the original on January 17, 2019. Retrieved June 24, 2014.
- ^ "Burkina Faso RCT: midline results". Development Media International. April 2014. Archived from the original on June 25, 2014. Retrieved June 24, 2014.
- ^ "Development Media International (PMNCH constituency)". Retrieved June 24, 2014.
- ^ "World Health Organisation". Development Media International. Archived from the original on June 16, 2014. Retrieved June 24, 2014.
- ^ "The Partnership for Maternal, Newborn & Child Health (PMNCH)". Development Media International. Archived from the original on June 16, 2014. Retrieved June 24, 2014.
- ^ "Unique project aims to measure impact of mass media on saving lives". Wellcome Trust. March 9, 2012. Archived from the original on August 19, 2014. Retrieved June 24, 2014.
- ^ "Wellcome Trust". Development Media International. Archived from the original on June 16, 2014. Retrieved June 24, 2014.
- ^ "Planet Wheeler Foundation". Development Media International. Archived from the original on June 16, 2014. Retrieved June 24, 2014.
- ^ "Scalable Solutions Portfolio". Mulago Foundation. Archived from the original on May 2, 2018. Retrieved June 24, 2014.
- ^ "Mulago Foundation". Development Media International. Archived from the original on June 16, 2014. Retrieved June 24, 2014.
- ^ a b c d e "DMI ANNUAL REPORT APRIL 2020 - MARCH 2021" (PDF). DMI. 2021-04-01. p. 38. Archived (PDF) from the original on 2022-08-28. Retrieved 2022-08-28.
- ^ "Our funders and partners". Archived from the original on March 24, 2015. Retrieved June 24, 2014.
- ^ "Organizations using mass media for behavior change". GiveWell. October 2012. Retrieved June 24, 2014.
- ^ Karnofsky, Holden (May 2, 2014). "A promising study re: Development Media International". GiveWell. Retrieved June 24, 2014.
- ^ Telleen-Lawton, Timothy (October 9, 2014). "Our ongoing review of Development Media International". GiveWell. Retrieved October 11, 2014.
- ^ Hassenfeld, Elie (December 1, 2014). "Our updated top charities". GiveWell. Retrieved December 1, 2014.
- ^ "Corrections in our review of Development Media International". GiveWell. June 11, 2015. Retrieved July 6, 2015.
- ^ Howard, Emma (May 27, 2014). "A first glance at Development Media International". Giving What We Can. Archived from the original on July 8, 2014. Retrieved June 24, 2014.
- ^ Marquardt, Clara (October 8, 2013). "'Real World Evaluations' – randomising on a national scale". Giving What We Can. Archived from the original on October 22, 2013. Retrieved June 24, 2014.
- ^ Bilberrry. "Development Media International". The Life You Can Save. Archived from the original on 2022-07-18. Retrieved 2022-08-25.
- ^ Bilberrry. "DMI has been added to The Life You Can Save Australia's list of recommended charities". The Life You Can Save. Archived from the original on 2022-08-25. Retrieved 2022-08-25.
- ^ White, Alison (November 25, 2011). "Live Q&A: Thinking about going into international development? Considering a career in international development? Our experts will be taking your questions on everything from field experience to the roles available in the sector on Friday 2 December". The Guardian. Retrieved June 24, 2014.
- ^ Bosrédon, Bertie (April 30, 2012). "Hear from the leader: Roy Head, Development Media International. Roy Head, chief executive of DMI, talks about working with international governments and the importance of innovation". The Guardian. Retrieved June 24, 2014.
- ^ Avis, Daniel (February 13, 2014). "World Radio Day 2014: Radio Interventions for Development and Health". SOAS Radio. Retrieved June 24, 2014.