Disturbing tha Peace
Disturbing Tha Peace | |
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Atlanta, Georgia, U.S. | |
Official website | dtprecords |
Disturbing Tha Peace Records (or DTP) is an American record label founded by Jeff Dixon, Chaka Zulu, and Ludacris.
History
Beginnings
Disturbing tha Peace was founded in 1998 by Christopher "Ludacris" Bridges, manager Chaka Zulu, and Zulu's brother Jeff Dixon. The record label started as an independent label and was created to serve as an outlet for musicians hailing from the "Dirty South" especially for Ludacris who at the time failed to get a major label record deal. Incorporating all aspects of A&R Guidance, Marketing/Publicity, Promotions, Creative Sponsorship Opportunities, Touring and Performance set-up, and Long-term Artist Development.[1]
That same year the label released Ludacris' independent album Incognegro which it sold more than 50,000 copies that Ludacris sold himself out of the trunk of his car. Also that same year the Atlanta-based rapper caught his big break when he signed to The Island Def Jam Music Group's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist. In late 2000 Def Jam repackaged his underground album Incognegro as Back for the First Time, adding a few new songs: a UGK collaboration ("Stick 'Em Up"), a Neptunes production ("Southern Hospitality"), and a remix of his previously released song with Timbaland (retitled "Phat Rabbit"). The album's lead single, "What's Your Fantasy" became a major hit nationally, peaking at number 21 on the Hot 100, and the follow-up single, "Southern Hospitality", was similarly popular, charting at number 23. This pair of hits helped drive sales of Back for the First Time, which climbed all the way to number four on the Billboard 200, since its release, it has been certified triple platinum with over 3 million copies sold.
2001–2003
In 2001 the label released Ludacris' second album Word of Mouf which was an even greater success for Ludacris, selling over 281,000 copies in its first week of sales, charting at number three and spawning a series of hit singles that carried over well into 2002: "Area Codes", "Rollout (My Business)", "Saturday (Oooh! Ooooh!)", "Welcome to Atlanta", and "Move Bitch". The album was certified 3× Platinum becoming Ludacris' bestselling album to date with sales of over 3,616,000 copies in the United States, as of July 2009.[2]
In 2002 the label released a collaboration album
In 2003 the label released the soundtrack to the movie 2 Fast 2 Furious it spawned three hit singles "Act a Fool", "Pick Up the Phone", and Pump It Up". That same year, Chingy released his debut studio album Jackpot through Disturbing Tha Peace. The album was a commercial success, selling over 157,000 units in its first week and ultimately being certified Double Platinum in America. In late 2003 the label released Ludacris' third album Chicken-n-Beer his first to reach number one on the Billboard 200. Chicken -n- Beer brought with it another series of hits, including the Hot 100 number-one, Kanye West produced "Stand Up" and number-six "Splash Waterfalls".
2004–2006
This section needs additional citations for verification. (September 2020) |
In 2004, the label released Shawnna's debut album Worth tha Weight. It spawned two singles; "Shake Dat Shit" and "Weight a Minute". The album has sold 380,000 copies to date. That same year, the label released I-20's debut album. The album spawned two singles; "Fightin' in the Club" and "Break Bread". By the end of 2004, Ludacris released his fourth album The Red Light District, another number-one album loaded with hit singles "Get Back", "Number One Spot" and "Pimpin' All Over the World" which featured the label's new artist, R&B singer Bobby Valentino.
In 2005, the label released Valentino's self-titled debut album
In 2006, the label released Shawnna's second album
2007–2009
In 2007 the label released Bobby Valentino's second album
In early 2008 Bobby Valentino confirmed that he was no longer signed to either Def Jam or Disturbing The Peace during an interview with DJBooth.net. He stated:
The decision to leave [the label] was totally mine. I sat down with Ludacris and Chaka Zulu, and I explained to them that it was time for me to venture out on my own. They had no problem with it; they are cool with it, no beef at all.
Despite Special Occasion's gold certification, Valentino was reportedly frustrated with the album's delays and less than expected sales, culminating in his decision to leave the labels.
In 2009 the label released
2010–present
Ludacris' seventh album Battle of the Sexes was released on March 9, 2010. Originally tagged as a collaboration album by Ludacris and Shawnna, it became a solo album by Ludacris with guest appearances after Shawnna was cut from the album for unknown reasons.[13][14] Despite the mixed to negative reviews surrounding the album, it debuted at #1 on the Billboard 200 upon its release making this his 4th number-one album in a row.[15] The album has currently spawned three singles; "How Low", "My Chick Bad" and "Sex Room". On November 2, 2011, it was announced that Lil Scrappy had parted ways with the label.[16]
Notable artists
Former
Discography
Year | Information |
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2000 | Ludacris – Incognegro
|
Ludacris – Back for the First Time
RIAA certification: 3× Platinum | |
2001 | Ludacris – Word of Mouf
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2002 | Ludacris & Disturbing tha Peace Presents: Golden Grain
RIAA certification: Gold |
2003 | 2 Fast 2 Furious: The Soundtrack
|
Chingy – Jackpot
RIAA certification: 2× Platinum | |
Ludacris – Chicken-n-Beer
| |
2004 | Shawnna – Worth tha Weight
RIAA certification: Gold |
I-20 – Self Explanatory
RIAA certification: Gold | |
Ludacris – The Red Light District
| |
2005 | Bobby Valentino – Bobby Valentino |
Ludacris Presents: Disturbing tha Peace
| |
2006 | Shawnna – Block Music
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Field Mob – Light Poles and Pine Trees | |
Ludacris – Release Therapy
| |
Shareefa – Point of No Return
| |
2007 | Bobby Valentino – Special Occasion
|
Playaz Circle – Supply & Demand
| |
Chingy – Hate It or Love It
| |
2008 | Ludacris – Theater of the Mind
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2009 | Willy Northpole – Tha Connect
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Playaz Circle – Flight 360: The Takeoff
| |
2010 | Ludacris – Battle of the Sexes
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References
- ^ About Disturbing tha Peace Archived July 18, 2011, at the Wayback Machine WooEB. Accessed February 27, 2010.
- ^ "Chart Watch Extra: The Top 20 New Acts Of The 2000s". Chart Watch. Retrieved July 22, 2009.
- ^ a b "Field Mob Chart History". billboard.com. Retrieved September 15, 2007.
- ^ a b "Ludacris". Billboard. Retrieved March 6, 2015.
- ^ Katie Hasty, "Buble Sidesteps Bone Thugs To Claim No. 1", Billboard.com, May 16, 2007.
- ^ Special Occasion (The Billboard 200 chart), Billboard, August 11, 2007.
- ^ Special Occasion (Top R&B/Hip-Hop Albums chart) Billboard. October 6, 2007.
- ^ "Bobby Valentino". Billboard. Retrieved March 6, 2015.
- ^ Bobby Valentino No Longer Signed to Def Jam or Disturbing The Peace DJ Booth. Accessed April 9, 2008.
- ^ Poor sales were blamed on a lack of promotion and the death of Michael Jackson Island Def Jam. Accessed 2009.
- ^ Rudy Currence signs with Disturbing tha Peace MySpace.
- ^ Ludacris Welcomes Lil Scrappy To His Disturbing tha Peace Family MTV News. Accessed April 7, 2009.
- ^ a b Ludacris' Battle Of The Sexes Lives On After Shawnna. Archived April 20, 2010, at the Wayback Machine Hip-hop DX.
- ^ Ludacris & Shawnna Prepare for 'Battle'. Rap-Up.
- ^ "Latest Music News, Band, Artist, Musician & Music Video News". Billboard.com. Retrieved August 5, 2011.
- ^ "Lil Scrappy Won't Disturb Tha Peace Anymore, Parts Ways W/ Ludacris | SOHH.COM". www.sohh.com. Archived from the original on November 4, 2011. Retrieved January 13, 2022.