doubleTwist

Source: Wikipedia, the free encyclopedia.
doubleTwist Corporation
Company typePrivate
IndustryDigital Media
FoundedMarch 2007; 17 years ago (2007-03)
San Francisco, California, U.S.
Founder
HeadquartersSan Francisco, California
Websitewww.doubletwist.com

doubleTwist Corporation is a digital media company founded by Monique Farantzos and

Last.FM
) and Northzone Ventures.

The doubleTwist application enables users to send photos and videos to their friends and sync their media library to a wide variety of portable devices.[1]

Software

doubleTwist Music Player is an application available for

UPnP/DLNA support, equalizer, album art search, and removal of podcast ads. Some individual "pro" features are available for purchase either in-app or as separate apps.[2] As of 5 June 2017, doubleTwist Media Player is in version 2.8.1 and has between 10,000,000 and 50,000,000 downloads.[3]

doubleTwist Sync is the companion application for

USB MSC mass storage mode. For devices supporting only MTP
, AirSync must be used.

Controversy

On Friday June 5, 2009, “The Cure for iPhone Envy” billboard ad

Apple Worldwide Developers Conference keynote. However, the ad agency put the ad up early, on the Friday before.[5] Shortly after the ad was put up, it was taken down by a BART employee.[6] BART cited several advertising criteria violations as reasons for the ad being removed, including the original being too dark, and the subsequent redesign inappropriately having a white background.[7] With Apple being a multimillion-dollar client of BART, it is widely suggested that Apple pressured BART into removing the ad.[8][9]

Some versions of DoubleTwist use OpenCandy, which may install adware or potentially unwanted programs unless the user opts out during installation.[10]

References

  1. ^ DoubleTwist puts a twist on media-sharing[permanent dead link]
  2. ^ "Help: Guide to doubleTwist Purchases & Upgrades".
  3. ^ "DoubleTwist Music & Podcast Player with Sync - Apps on Google Play".
  4. guardian.co.uk
    . Retrieved July 20, 2012.
  5. ^ "Article in AdAge on doubleTwist's ad campaign". Archived from the original on 2009-07-17. Retrieved 2009-10-25.
  6. ^ Picture of BART employee ripping down doubleTwist ad
  7. ^ Blog post by doubleTwist co-founder on the story behind the doubleTwist ad
  8. ^ Article in TechCrunch on doubleTwist ad
  9. ^ "Big bother: DVD Jon has Steve Jobs in a twist". The Age. 2009-10-09. Archived from the original on 2016-11-27.
  10. ^ Should I Remove It? summary page for DoubleTwist

External links