Double Seven (soft drink)

Source: Wikipedia, the free encyclopedia.
lemon-lime soft drink)
Related productsThums Up, Campa Cola

Double Seven was an Indian

Pragati Maidan, New Delhi as a gift by the then ruling Janata Party.[5]

In 1977, as per the provisions of the

Foreign Exchange Regulation Act brought by the Morarji Desai government, Coca-Cola was required to reduce its ownership stake of its Indian operation. Coca-Cola along with other United States companies chose to leave India than to operate under the new laws.[6][7][8]

Developed to fill the void left by Coca-Cola, Double Seven was quickly designed, named by a national competition for naming the product, manufactured and marketed by

lemon-lime soft drink known as Double Seven Tingle.[13]

Double Seven was the winning name in a national competition to name the drink. The drink lost share of market as

Hindustan Lever Limited in January 2000.[14]

Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola.[3]

See also

References

  1. ^ "Waning days of an Indian soda pop". The New York Times. 23 February 2009. Retrieved 16 September 2013.
  2. ISBN 81-8602-506-5{{citation}}: CS1 maint: numeric names: authors list (link
    )
  3. ^ a b "How Thums Up became the ruling cola of India". Mercury Brief. 18 October 2009. Retrieved 16 September 2013.
  4. ^ "History". Coca-Cola India. Archived from the original on 21 September 2013. Retrieved 17 September 2013.
  5. ^
    ISBN 0230-63745-0
  6. ^ "Business: India May Swallow Coke". Time. 22 August 1977. Retrieved 17 September 2013.
  7. ^ Mehul Srivastava (9 September 2010). "Coca-Cola Can't Speak Its Name in India as Pepsi Enters Hindi". Bloomberg. Retrieved 17 September 2013.
  8. ISBN 978-0670092888
    .
  9. ISBN 81-7100-855-0
  10. ^ "Modern Food Industries (India) Limited". Ministry of Food Processing Industries. Archived from the original on 12 July 2012. Retrieved 16 September 2013.
  11. ISBN 978-81-8052-166-9
  12. Business Today
    . 31 May 2009. Retrieved 16 September 2013.
  13. ISBN 9780074517802
  14. ^ "Brief Notes on Privatised Central Public Sector Enterprises (CPSEs)". Department of Disinvestment, Ministry of Finance. Archived from the original on 26 April 2012. Retrieved 5 Jan 2012.
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