Federal Identity Program

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Canadarm

The Federal Identity Program (FIP,

Treasury Board Secretariat, this program, and the government's communication policy, help to shape the public image of the government. In general, logos – or, in the parlance of the policy, visual identifiers – used by government departments other than those specified in the FIP must be approved by the Treasury Board.[3]

Background

The origin of the Federal Identity Program can be traced back to 1921 when King

Royal Coat of Arms, making red and white the official colours of Canada. In 1965, Queen Elizabeth II proclaimed the Canadian flag
, and the maple leaf became an official symbol of Canada.

In 1969, the Official Languages Act was established to ensure the equality of English and French in all federal jurisdictions. That same year, the Task Force on Government Information found that the Canadian government was conveying a confused image to the populace through a hodge-podge of symbology and typefaces (fonts). In 1970, the FIP was created to standardize a corporate identity for the Canadian government.[2]

Applications

An RCAF CF-188 with the Canada wordmark

The Federal Identity Program covers approximately 160 institutions and over 20,000 facilities across Canada and worldwide.

buildings, labelling, and identification of equipment.[4]

Components

There are two basic components of the Federal Identity Program: the Canada wordmark and the corporate signature with one of the two national symbols and a bilingual title, all of which are rendered consistently.

Official and signage colours, including the national colours of Canada, are specified in the design standard as RGB values, CMYK colors, and Pantone Color Matching System numbers.[6]

Canada wordmark

The Canada wordmark is mandatory on virtually all of the applications mentioned above. Established in 1972, the Canada wordmark is essentially a logo for the government of Canada: it consists of the word "Canada" written in a serif font, a modified version of Baskerville, with a Canadian flag over the final 'a'. In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark at some point in the past.[7] Television viewers may be familiar with the logo from seeing it in the credits of Canadian television programs, where it is used to indicate government funding or tax credits.

Corporate signatures

There exist two basic types of FIP corporate signatures, each having a

sans serif Helvetica
family, selected for its simplicity and modernity.

  • One signature variant, with the
    'fly' (right)
    was used until 1987 (see second image above).
  • The other variant, with the
    President of the Treasury Board
    .

Use of other symbols

Other symbols can be used together with the FIP symbols, except on standard applications such as stationery, signage and vehicle markings.[2]

Exemptions

Certain federal entities were listed as exempt from FIP in the 1990 FIP Policy:[10]

References

  1. ^ Via Rail would later incorporate the Canada wordmark in its logo.
  1. doi:10.3828/bjcs.18.1.2
    .
  2. ^ a b c "Federal Identity Program Manual". Treasury Board of Canada Secretariat. 2015-09-02.
  3. ^ "Top areas of interest for federal identity". Treasury Board of Canada Secretariat. 2016-05-12.
  4. ^ a b "Signage - Application". Public Services and Procurement Canada. 2018-10-22.
  5. ^ Way, Alan (Summer 1993). "The Government of CANADA'S Federal Identity Program". Design Management Journal. 4 (3): 55–62.
  6. ISBN 978-0-660-42507-8
    . Retrieved 2024-02-05.
  7. ^ Treasury Board of Canada Secretariat Canada Wordmark Study Archived 2013-02-07 at the Wayback Machine
  8. ^ "Policy on Communications and Federal Identity". Treasury Board of Canada Secretariat. 2016-05-09.
  9. ^ "Creating and changing an applied title". Treasury Board of Canada Secretariat. 2018-07-06.
  10. ^ Institutions not subject to the Federal Identity Program, 1990 Policy Reference

External links

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