Flyer (pamphlet)

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A flyer (or flier) is a form of

A flyer is also called a "palm card",[1] "circular", "handbill", "pamphlet", "poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet".^{[citation needed]}

Usage

Flyers may be used by individuals, businesses, not-for-profit organizations or governments to:

• Advertise an event such as a music
  rally
• Promote a
  massage parlour
  .
• Persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate during an election. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
• Recruit members for organizations or companies.

Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

• A4 (roughly letterhead size)
• A5 (roughly half letterhead size)
• DL (compliments slip size)
• A6 (postcard size)

Flyers are inexpensive to produce and they required only a basic

In the 2000s, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering in certain locations. Owners of private property may put up signs saying "Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.

Distribution and use

Flyers are handed out on the

• 
  Distribution of leaflets over Afghanistan by the U.S. military in 2010
• 
  Flyers pasted to a wall in

  China
• 
  Newspaper leaflets in Sweden, 31 July 2007. The middle one reads "Ingmar Bergman is dead".
• 
  Common Sense was a pamphlet that was distributed preceding the American Revolution

See also

• Canvassing
• Folded leaflet
• Street marketing

References