Postcard

Source: Wikipedia, the free encyclopedia.
Example of a court card, postmarked 1899, showing Robert Burns and his cottage and monument in Ayr
Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s.
Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s.

A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare.

In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage).[1]

Production of postcards blossomed in the late 19th and early 20th centuries.[2] As an easy and quick way for individuals to communicate, they became extremely popular.[2] The study and collecting of postcards is termed deltiology (from Greek deltion, small writing tablet, and the also Greek -logy, the study of).[1]

History

1840 to 1864

Lipman's Postal Card

Cards with messages have been sporadically created and posted by individuals since the beginning of postal services. The

penny black stamp, to himself in 1840 from Fulham (part of London).[3][4] He probably did so as a practical joke on the postal service, since the image is a caricature of workers in the post office.[4][5] In 2002 the postcard sold for a record £31,750.[4]

In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising.[6] The first commercially produced card was created in 1861 by John P. Charlton of Philadelphia, who patented a private postal card, and sold the rights to Hymen Lipman, whose postcards, complete with a decorated border, were marketed as "Lipman's Postal Card".[1][2] These cards had no images. While the United States government allowed privately printed cards as early as February 1861, they saw little use until 1870, when experiments were done on their commercial viability.[7][2]

First postals and private postcards (ca. 1865 to 1880)

"Feldpost-Correspondenzkarte" (lit. field post correspondence card) used during the Franco-Prussian War of 1870

A Prussian postal official, Heinrich von Stephan, first proposed an "open post-sheet" made of stiff paper in 1865.[7][1][8] He proposed that one side would be reserved for a recipient address, and the other for a brief message.[8] His proposal was denied on grounds of being too radical and officials did not believe anyone would willingly give up their privacy.[8] In October 1869, the post office of Austria-Hungary accepted a similar proposal, also without images, and 3 million cards were mailed within the first three months.[1][8] With the outbreak of the Franco-Prussian War in July 1870, the government of the North German Confederation decided to take the advice of Austrian Emanuel Herrmann and issued postals for soldiers to inexpensively send home from the field.[7][1]

The period from 1870 to 1874 saw a great number of countries begin the issuance of postals. In 1870, the North German Confederation was joined by Baden, Bavaria, Great Britain, Luxembourg and Switzerland.

Franco-Prussian War. The cards had a lithographed design printed on them containing emblematic images of piles of armaments on either side of a scroll topped by the arms of the Duchy of Brittany and the inscription "War of 1870. Camp Conlie. Souvenir of the National Defence. Army of Brittany" (in French).[11] While these are certainly the first known picture postcards, there was no space for stamps and no evidence that they were ever posted without envelopes.[12]

In Germany, the bookdealer August Schwartz from Oldenburg is regarded as the inventor of the illustrated postcard. On July 16, 1870, he mailed a post correspondence card with an image of a man with a cannon, signaling the looming Franco-Prussian war.[13][14]

In the following year the first known picture postcard in which the image functioned as a souvenir was sent from Vienna.[15] The first advertising card appeared in 1872 in Great Britain and the first German card appeared in 1874. Private advertising cards started appearing in the United States around 1873, and qualified for a special postage rate of one cent.[7] Private cards inspired Lipman's card were also produced concurrently with the U.S. government postal in 1873.[7][1] The backs of these private cards contained the words "Correspondence Card", "Mail Card" or "Souvenir Card" and required two-cent postage if they were written upon.[7][2]

Golden age of postcards (ca. 1890 to 1915)

Cards showing images increased in number during the 1880s. Images of the newly built Eiffel Tower in 1889 and 1890 gave impetus to the postcard, leading to the so-called "golden age" of the picture postcard.[7] This golden age began slightly earlier in Europe than the United States, likely due to a depression in the 1890s.[7] Still, the Chicago World's Fair in 1893 excited many attendees with its line of "Official Souvenir" postals, which popularized the idea of picture postcards.[1][16] The stage was now set for private postcard industry to boom, which it did once the United States government changed the postage rate for private cards from two cents to one in May 1898.[1][16]

Spanning from approximately 1905 to 1915 in the United States, the golden age of postcards stemmed from a combination of social, economic, and governmental factors.[1][16] Demand for postcards increased, government restrictions on production loosened, and technological advances (in photography, printing, and mass production) made the boom possible.[1] In addition, the expansion of Rural Free Delivery allowed mail to be delivered to more American households than ever before.[1] Billions of postcards were mailed during the golden age, including nearly a billion per year in United States from 1905 to 1915, and 7 billion worldwide in 1905.[17][18] Many postcards from this era were in fact never posted but directly acquired by collectors themselves.[19]

Austrian postcard from 1901

Despite years of incredible success, economic and government forces would ultimately spell the end of the golden age. The peak came sometime between 1907 and 1910 for the United States.[1][2] In 1909, American publishers successfully lobbied to place tariffs on high quality German imports with the Payne-Aldrich Tariff Act.[1] The effects of tariffs really started to make a large impact, and escalating hostilities in Europe made it difficult to import cards and ink into the United States.[1] The fad may have also simply run its natural course.[1] The war disrupted production efforts in Europe, although postcard production did not entirely stop.[20] Cards were still useful for propaganda, and for boosting troop morale.[17][20][21]

Post-World War I (1918 to present)

A street with buildings and hydro lines on both sides. There is a horse and buggy parked on the street.
Postcard depicting Dalhousie Street, Amherstburg, Ontario in [ca. 1920] from the Alvin D. McCurdy fonds held at the Archives of Ontario

After the war, the production of postcards continued, albeit in different styles than before. Demand for postcards decreased, especially as telephone usage grew.[1] There was still a need for postcards, which would be dubbed the "poor man's telephone".[22] As tastes changed, publishers began focusing on scenic views, humor, and fashion.[20] "White border" cards, which existed prior to the war, were produced in greater numbers from roughly 1915 to 1930 in the United States.[1][2] They required less ink and had lower production standards than fine German cards.[20] These were later replaced by "linen" postcards in the 1930s and 1940s, which used a printing process popularized by Curt Teich.[1][2] Finally, the modern era of Photochrom (often shortened simply to "chrome") postcards began in 1939, and gained momentum around 1950.[2] These glossy, colorful postcards are what we most commonly encounter today.[2] Postcard sales dropped to around 25% of 1990s levels,[23] with the growing popularity of social media around 2007, resulting in closure of long-established printers such as J Salmon Ltd in 2017.[24]

Country specifics

India

In July 1879, the

Post Office of India introduced a quarter anna postcard that could be posted from one place to another within British India. This was the cheapest form of post provided to the Indian people to date and proved a huge success. The establishment of a large postal system spanning India resulted in unprecedented postal access: a message on a postcard could be sent from one part of the country to another part (often to a physical address without a nearby post office) without additional postage affixed. This was followed in April 1880 by postcards meant specifically for government use and by reply postcards in 1890.[25]: 423–424  The postcard facility continues to this date in independent India
.

Japan

Postcard by Takehisa Yumeji, 1912

Official postcards were introduced in December 1873, shortly after stamps were introduced to Japan.[26][27] Return postcards were introduced in 1885, sealed postcards in 1900, and private postcards were allowed from 1900.[26]

In Japan, official postcards have one side dedicated exclusively to the address, and the other side for the content, though commemorative picture postcards and private picture postcards also exist. In Japan today, two particular idiosyncratic postcard customs exist:

New Year's Day postcards (年賀状, nengajō) and return postcards (往復はがき, ōfuku-hagaki). New Year's Day postcards serve as greeting cards, similar to Western Christmas cards, while return postcards function similarly to a self-addressed stamped envelope, allowing one to receive a reply without burdening the addressee with postage fees. Return postcards consist of a single double-size sheet, and cost double the price of a usual postcard – one addresses and writes one half as a usual postcard, writes one's own address on the return card, leaving the other side blank for the reply, then folds and sends. Return postcards are most frequently encountered by non-Japanese in the context of making reservations at certain locations that only accept reservations by return postcard, notably at Saihō-ji (moss temple). For overseas purposes, an international reply coupon
is used instead.

Russia

In the State Standard of the Russian Federation "GOST 51507-99. Postal cards. Technical requirements. Methods of Control" (2000)[28] gives the following definition:

Post Card is a standard rectangular form of a paper for public postings. According to the same state standards, cards are classified according to the type and kind.

Standard stamped postcard Russia

Depending on whether or not the image on the card printing postage stamp cards are divided into two types:

  • marked;
  • unmarked.

Depending on whether or not the card illustrations, cards are divided into two types:

  • illustrated;
  • simple, that is non-illustrated.

Cards, depending on the location of illustrations divided into:

  • Vector card at the location on the front side;
  • on the reverse side.

Depending on the walking area cards subdivided into:

  • cards for shipment within the Russian Federation (internal post);
  • cards for shipment outside of the Russian Federation (international postage).

United Kingdom

History

In Britain, postcards without images were issued by the

Post Office in 1870, and were printed with a stamp as part of the design, which was included in the price of purchase. These cards came in two sizes. The larger size was found to be slightly too large for ease of handling, and was soon withdrawn in favour of cards 13mm (12 inch) shorter.[29] 75 million of these cards were sent within Britain during 1870.[8]

In 1973 the British Post Office introduced a new type of card,

PHQ Cards, popular with collectors, especially when they have the appropriate stamp affixed and a first day of issue postmark
obtained.

Seaside postcards

In 1894, British publishers were given permission by the

steam locomotives providing fast and affordable travel, the seaside
became a popular tourist destination, and generated its own souvenir-industry.

A seaside postcard

In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached 16 million a year. They were often bawdy in nature, making use of

Carry On
films.

A notable artist of seaside postcards, often saucy, was the illustrator Thomas Henry, most known for his portrayal of William Brown in the Just William book series by Richmal Crompton. He started drawing postcards as early as 1913, continuing well into the 1950s.

In the early 1950s, the newly elected Conservative government were concerned at the apparent deterioration of morals in the UK and decided on a crackdown on these postcards. The main target of their campaign was the postcard artist Donald McGill. In the more liberal 1960s, the saucy postcard was revived and later came to be considered, by some, as an art form.[32]

Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were produced by the publishing company Bamforths of Holmfirth, West Yorkshire.

Despite the decline in popularity of postcards that are overtly "saucy", postcards continue to be a significant economic and cultural aspect of British seaside tourism. Sold by

newsagents and street vendors, as well as by specialist souvenir shops, modern seaside postcards often feature multiple depictions of the resort in unusually favourable weather conditions. John Hinde used saturated colour and meticulously planned his photographs, which made his postcards of the later twentieth century become collected and admired as kitsch. Such cards are also respected as important documents of social history, and have been influential on the work of Martin Parr
.

United States

The United States Postal Service defines a postcard as: rectangular, at least 3+12 inches (88.9 mm) high × 5 inches (127 mm) long × 0.007 inches (0.178 mm) thick and no more than 4+14 inches (108 mm) high × 6 inches (152.4 mm) long × 0.016 inches (0.406 mm) thick.[33] However, some postcards have deviated from this (for example, shaped postcards).

Controversies

Legalities and censorship

The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered "proper" in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings). For example, the United States Postal Service would only allow the delivery of postcards showing a back view of naked men from Britain if their posteriors were covered with a black bar.

Islamic prophet Muhammad
in 1900. Affected postcards that were successfully sent through the Ottoman Empire before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.

Lynchings