IfOnly
| Founded | November 22, 2012 in Parent Acquired by Mastercard Incorporated [1] | |
|---|---|---|
| Website | www |
IfOnly was a San Francisco-based an e-commerce platform and charity venture, founded by Trevor Traina.[2][3] The company offered donation and charity solutions with the aid of connecting audiences with sports, cooking, film, and music personalities.[4]
The company marketed itself as seller of dreams and experiences.[5][6][7] It connected individuals with luminaries.[8]
The platform offered experiences to its members with celebrities including
The company closed in late 2019; it was folded into Mastercard's "Priceless" experiences marketplace.[12]
History
.jpg)
IfOnly was founded in 2012[13] by Trevor Traina, a serial tech-entrepreneur.[10][14][15]
In April 2018, John Boris assumed the position of CEO of IfOnly.[16] Prior to IfOnly, Mr Boris spent six years as the Chief Marketing Officer for Shutterfly.
IfOnly partnered with the Big Red Group (BRG)[citation needed] in Australia in June 2019 to launch an Australian arm of the business, IfOnly Australia.[17] The business launched on June 3, 2019.
In Q4 2019, IfOnly was acquired by Mastercard Incorporated, although the information did not become public until mid-2020.[12]
Funding
In February 2016, the company raised $10.25 million in
In October, 2013, It received $12 Million in
Earlier, IfOnly secured seed funding of $3 million from a group of investors including Salesforce CEO Marc Benioff, Yuri Milner, Nirav Tolia, SurveyMonkey CEO Dave Goldberg, Zynga CEO Mark Pincus, Yelp CEO Jeremy Stoppelman, Hosain Rahman, and Owen Van Natta.[21]
In April 2018, the company raised an undisclosed amount in Series D funding led by
See also
References
- ^ IfOnly | shutdown
- ^ Castillo, Michelle (July 7, 2014). "IfOnly Sells 2,000 Experiences in Its First Year". Adweek.
- ^ Locke, Michelle (December 9, 2013). "IfOnly.com grants unique experiences for charity". Pittsburgh Tribune-Review.
- ^ The Huffington Post.
- ^ "IfOnly... making dreams come true". CNBC. February 19, 2016.
- ^ Lashinsky, Adam (December 8, 2015). "Welcome to the 'Experience' Economy". Fortune.
- ^ "IfOnly Offers Luxury Adventure With a Charitable Twist". The Wall Street Journal. September 23, 2015.
- Bloomberg.com. December 8, 2015.
- ^ a b Swisher, Kara (October 28, 2013). "A-List Experiences Startup IfOnly Nabs $12 Million in Funding From Some More A-Listers, Including Yahoo's Mayer". All Things Digital.
- ^ a b Bigelow, Catherine (September 2, 2014). "Trevor Traina taps rich vein of experience at IfOnly". San Francisco Chronicle.
- ^ Schad, Tom (December 13, 2017). "Holiday gift guide: Five cool VIP sports experiences". USA Today.
- ^ a b Lunden, Ingrid (August 24, 2020). "Mastercard acquired and shut down IfOnly, an experiences marketplace hit by COVID-19". TechCrunch. Retrieved 2020-12-26.
- ^ Peak, Krystal (March 4, 2016). "How CEO Trevor Traina's IfOnly crafts A-list experiences guided by experts". American City Business Journals.
- ^ Sprauve, Angella (November 22, 2013). "Trevor Traina Launches IfOnly at Brooks Brothers". Haute Living.
- National Archives.
- ^ a b c "IfOnly, a marketplace for experiences, has new funding — and a new CEO". TechCrunch. April 5, 2018.
- ^ cim (2019-06-03). "IfOnly launches in Australia to deliver experiences with charity twist". CIM Business Events. Retrieved 2019-07-24.
- ^ "IfOnly Receives $10,250,000 Series B Funding". Xconomy. August 2, 2016.
- ^ Loizos, Connie (February 8, 2016). "IfOnly Lands $10.25 Million Series B For Its Growing "Experiences" Marketplace". TechCrunch.
- ^ "IfOnly Secures $12,000,000 New Funding Round". Xconomy. October 29, 2013.
- ^ ""Luminary" Access Site IfOnly Officially Launches With $3M in Funding From Tech Luminaries". All Things Digital. August 3, 2013.
- ^ Marinova, Polina (April 4, 2018). "5 Qs with a dealmaker". Fortune.
- ^ "Former Shutterfly CMO Gets Once-In-A-Lifetime Gig As CEO Of IfOnly". Forbes. April 10, 2018.