Informative advertising
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Informative advertising is advertising that is carried out in a factual manner. This form of advertising relies solely on the goods or services strengths and features, rather than trying to convince customers to buy a product using emotion. The use of emotion in advertising is classified as persuasive advertising.[1] Information advertising is mainly used for two purposes; to augment market power, and to inform customers of goods and services, prices, and sales conditions.[citation needed]
Features
There are three main features of informative advertising.
Accurate information
Accurate information and data must be used when advertising informatively. Before ads are presented to customers, all facts and figures of the advertisement should be verified and authenticated. Accurate information helps to gain user trust and build a large customer base.
Updates and innovations
Industries with constant upgrades and improving products such as the
Use of local data
Informative advertising will differ between
Reasons
Alongside promotional reasons, there are other reasons why informative advertising is used.
Under certain circumstances, a business may be required to run informative advertising due to legal requirements. Some industries have much stricter advertising laws than others, the tobacco industry is one of the more notable examples. For example, in Australia, tobacco is not allowed to be advertised in a manner which persuades users to buy, smoke or use it.[3] They are also required to include health warnings.
See also
- Informative
- Public service announcement
- Advertising
References
- ^ Bartle, Hannah. "Informative vs Persuasive Advertising". Auburn Advertising. Inner Spark Creative. Retrieved 27 October 2020.
- ^ Bhasin, Hitesh. "Informative Advertising Vs Persuasive Advertising". Marketing91. Marketing91. Retrieved 28 October 2020.
- ^ Department of Health. "Tobacco advertising bans". Department of Health. Australian Government. Retrieved 27 October 2020.
- ^ Donovan, Jan. "Advertising pharmaceuticals to Australians". NPS MedicineWise. NPS MedicineWise. Retrieved 28 October 2020.
- ^ "Advertising". Lumen. Lumen. Retrieved 1 November 2020.