Interstate Batteries
Company type | Privately held company |
---|---|
Founded | 1952 |
Headquarters | , United States |
Key people | Lain Hancock, President & CEO |
Products | Automotive, marine/RV, mobility, lawn and garden batteries and more. |
Revenue | US$1.5 billion (2013) [1] |
Number of employees | 1,500 corporate employees (2013) |
Subsidiaries | Interstate All Battery Center |
Website | interstatebatteries.com |
Interstate Battery System of America, Inc., a.k.a. Interstate Batteries, is a US privately owned battery marketing and distribution company. It markets
History
In the spring of 1950, John Searcy began selling and delivering car batteries to wholesalers in the Dallas/Fort Worth area from the back of his red
In 1978, John Searcy retired and left the company under the leadership of President and Chairman Norm Miller. Norm Miller continued the company's expansion so that by the 1980s Interstate Battery had distributorships in all 50 US states and Canada. During that time they also created the Interstate Batteries Great American Race, which for 13 years took vintage car owners and their vehicles on a two-week, cross-country rally. This led to other marketing schemes such as advertising on the Paul Harvey news radio show, running national TV commercials, and sponsoring champion.[1]
In 1990, Norm's brother Tommy Miller became Interstate Battery's president and CEO while Norm remained chairman of the board. As a result, Interstate Battery became heavily involved in
Norm Miller's son Scott became president and CEO in 2013.[1] In February 2023, the company announced Lain Hancock as the new CEO and Scott as Executive Chairman of the Board.
Motorsports
Interstate Batteries currently sponsors
References
- ^ a b c d e Interstate History "Interstate Today | Interstate Batteries". Archived from the original on October 4, 2015. Retrieved October 1, 2015.