Jessie Paul

Source: Wikipedia, the free encyclopedia.

Jessie Paul
IIM Calcutta
Occupation(s)Writer, marketer, CEO,[1][2] marketing consultant
Known forAuthor of No Money Marketing,[3]
former CMO of Wipro[4]
Children1

Jessie Paul is an Indian marketer, founder and CEO of a marketing advisory firm,[5] public speaker, and author.[6] She was chief marketing officer of Wipro IT Business[6][7][8] and global brand manager at Infosys.[9][10]

Paul is a non-executive director with SQS India BFSI Limited,

CreditAccess Grameen.[16]

Education and personal life

She started her education at a convent in Delhi, did 2nd to 5th grade in Sydney, Australia, and completed her schooling from an all girls school in her native village of Nazareth, Tamil Nadu.[17][18]

Paul holds a bachelor's degree in computer science and an engineering degree from National Institute of Technology, Tiruchirappalli[19] and an MBA in marketing from Indian Institute of Management Calcutta.[20][18]

Paul is married, with one daughter, and resides in

Bengaluru
, India.

Career

After graduating from NIT, she joined the technology design firm, Tata Elxsi, as a trainer and part of the sales support team.[18]

Paul had worked for almost 15 years in companies including O&M,

NASDAQ listing of Infosys’ American Depositary Shares in 1999.[18]

Paul left Infosys to join a start-up back-office firm Quintant Corporation in 2003 as its Global Marketing Head. Quintant was soon after acquired by iGate Corp where she then worked for two years.[18]

In 2005, Paul became chief marketing officer and led a team of 50 at Wipro.[22]

Paul quit Wipro Technologies in 2009 to start her own venture, Paul Writer Strategic Advisory.[23][24][25] Paul has been named one of the most influential women in information technology in India.[26][27]

Publications

  • Marketing Booster Magazine- India's first ever marketing magazine[17]
  • "What Motivates You?" - A book review of Payoff by Dan Ariely in Outlook Business[28]
  • No Money Marketing- a guide for marketing on low budget[17]

Honours and awards

  • Chairman's Award, Infosys, 1998[29]
  • DataQuest's list of most powerful women in IT in India, 2005[30]
  • IT People's Award for Women in Leadership, 2008[31]
  • Featured in “Building a Global Brand - the Case Study of Wipro” authored by Prof Bharath Rao of Polytechnic University, NY, USA.[32]
  • Featured in Wipro Building a Global B2B Brand by Amitava Chattopadhyay of INSEAD, 2009.[33]

References

  1. ^ "It ends with the user". The Hindu Business Line.
  2. ^ "Awards given for excellence in real estate marketing". The Hindu.
  3. ^ Vivek Kamath (29 October 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. Archived from the original on 31 October 2009. Retrieved 23 July 2010.
  4. ^ "Zomato sandwiched between Delhi and Bengaluru". afaqs.
  5. ^ "Amazon gives big ad push to Kindle". The Mint.
  6. ^ a b Shelley Singh (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. Retrieved 23 July 2010.
  7. ^ "The future of marketing". The Hindu Business Line.
  8. ^ Shilpa Phadnis (23 January 2017). "Vice-chairman TK Kurien to leave Wipro this month". The Times of India.
  9. ^ "Techies all and loving it". The Hindu.
  10. ^ "What's in a name? E-lot, they say". The Times of India.
  11. ^ "SQS India BFSI - Board of Directors".
  12. ^ "Companies » Company Overview » Expleo Solutions Ltd". Business Standard.
  13. ^ "CEOs, biz honchos offer tips to get back into the game". Bangalore Mirror.
  14. ^ "Regenta & Royal Orchid Hotels - Board of Directors".
  15. ^ "Lilian Jessie Paul, 49, Independent Non-Executive Director, Royal Orchid Hotels Ltd". The Wall Street Journal.
  16. ^ "CreditAccess Grameen Intimation Of Appointment Of Independent Directors". The Economic Times.
  17. ^ a b c "Cutting Through Clutter And Raising the Bar - Meet Jessie Paul". Kidskintha. 31 March 2016. Retrieved 27 August 2019.
  18. ^
    ISBN 9788184953954
    .
  19. ^ "Jessie Paul, Managing Director, Paul Writer" (PDF). NASSCOM. Archived from the original (PDF) on 20 February 2017. Retrieved 19 February 2017.
  20. ^ "Executive profile — Jessie Paul". Bloomberg. Retrieved 13 January 2017.
  21. ^ Singh, Shelley (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. Retrieved 27 August 2019.
  22. ^ Akanksha Prasad (10 November 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. Archived from the original on 6 April 2012. Retrieved 23 July 2010.
  23. ^ "Can Cocofly crack the 'Paper Boat Problem'?". The Economic Times.
  24. The Hindu Business Line
    .
  25. ^ "Jessie Paul: Creating An Indian B2B Community".
  26. ^ "No Money Marketing Jessie Paul >About the Author". Tata Mcgraw Hill. Retrieved 23 July 2010.
  27. ^ "Jessie Paul - Digital Vidya". Digital Vidya. Retrieved 20 January 2018.
  28. ^ "Jessie Paul".
  29. ^ "Wipro Appoints Jessie Paul as Chief Marketing Officer". www.businesswire.com. 1 June 2005. Retrieved 27 August 2019.
  30. ^ "Young Achiever". DATAQUEST. 27 June 2005. Retrieved 27 August 2019.
  31. ^ Alagappan, Chitra. "Share & celebrate international women's day - 08 march 2012 - Inspirational - Others". CAclubindia. Retrieved 27 August 2019.
  32. ^ "Building a Global Brand: The Case of Wipro" (PDF). Archived from the original (PDF) on 20 October 2020. Retrieved 15 October 2020.
  33. ^ "WIPRO: Building a Global B-2-B Brand" (PDF).

External links

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