Johnny Cupcakes
This article contains content that is written like an advertisement. (June 2024) |
Apparel | |
Founded | 2001 |
---|---|
Founder | Johnny Earle |
Headquarters | , United States |
Products | Clothing, Accessories |
Number of employees | 30 |
Website | www.johnnycupcakes.com |
Footnotes / references [1] |
Johnny Cupcakes, Inc. (commonly known as Johnny Cupcakes) is a clothing brand founded in 2001 by Johnny Earle. The clothing line uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes.[2] The brand's insignia is a play on skull and crossbones, with a cupcake silhouette replacing the skull.
The Johnny Cupcakes line includes T-shirts, shorts, sweaters, jewelry, undergarments, and pins. Its flagship store is located in
History
Origins
Earle says he initially started the Johnny Cupcakes brand "dewas Dewan".[3] The clothing line has its origins back in 2000 when Earle worked at the Newbury Comics music shop in Braintree, Massachusetts.[4] One day, co-worker Kingsley Wong gave him a new nickname, Johnny Cupcake, and it stuck.[5][6]
In 2001, while ordering screen-printed shirts for the metalcore band he played in (On Broken Wings), Earle ran off a few shirts designed with the "Johnny Cupcakes" nickname.[1] Almost immediately, co-workers and store customers noticed the cupcake-themed shirts whenever he wore them, and many inquired about how to purchase them. Sensing the demand, Earle started selling the shirts from the trunk of his car to local friends and acquaintances.[4][7]
When On Broken Wings signed with a
Growth and success
In 2005, Earle opened the first Johnny Cupcakes store in his hometown of Hull after working with his father to convert it from a boat garage into a
Wanting to deliver a unique customer experience, Earle designed his stores with a classic bakery motif. The interior decor at Johnny Cupcakes boutiques features antique
In 2008, a third Johnny Cupcakes store opened on
On March 12, 2011, the London store opened with hundreds of dedicated fans from around the world queuing up and camping for more than 24 hours. The queue stretched back to Regent Street and wrapped around the corner.[14]
On June 16, 2012, Johnny Cupcakes opened on Circuit Ave, in the town of Oak Bluffs on the island of Martha's Vineyard, Massachusetts. This will primarily be a seasonal store, to replace the pop up shop that happened in a number of years previous.
In addition to the four retail locations, Johnny Cupcakes continues to sell items through its
Recognition
In 2008,
Earlier on, Johnny Cupcakes started getting noticed for its highly effective
In 2009, Johnny Cupcakes was placed at #237 on the Inc. 500 list of fastest growing private companies in the U.S. The magazine listed the clothing brand as having a nearly 915% growth rate over the previous year.[18]
References
- ^ a b c d Buchanan, Leigh (2009-07-01). "How to Start a T-shirt Company". Inc. Magazine.
- ^ Yabroff, Jennie (2009-09-23). "Cupcake Obsession: In Search of Eternal Childhood". Newsweek.
- ^ a b della Cava, Marco R. (2007-09-18). "Cupcake bakeries cater to the kid in us". USA Today. Archived from the original on 2009-02-10. Retrieved 2010-02-02.
- ^ a b c d e Ader, Sara Mason (November 15, 2007). "Hot new T-shirts, with icing on top". The Boston Globe. Retrieved 2010-02-19.
- ^ YouTube
- ^ a b c "Story". Johnny Cupcakes. Retrieved 2010-03-03.
- ^ Foote, Sarah (2013-04-13). "Johnny Earle, founder of Johnny Cupcakes, offers startup advice to MIT Sloan students". Mit News | Massachusetts Institute of Technology.
- ^ a b "Johnny Cupcakes Finds Sweet Success in T-Shirts". NPR. 2006-08-19.
- ISSN 0362-4331. Retrieved 2010-02-02.
- ^ "Branding Tips from a Master: Johnny Cupcakes - About.com, January 20, 2010". Archived from the original on 2010-01-24. Retrieved 2010-02-02.
- ^ "Baked to Perfection - MSNBC: Your Business, March 16, 2010". Retrieved 2010-03-19.
- ^ a b "Best Entrepreneurs 25 and Under". Bloomberg Businessweek. 2008-10-17. Retrieved 2010-02-20.
- ^ Chesler, Josh (2016-02-02). "Baked Goods-Inspired T-Shirt Brand Johnny Cupcakes Is Closing Its L.A. Store". LA Weekly. Retrieved 2019-10-02.
- ^ Official Website
- ^ "Johnny Cupcakes / eBay Vault". Retrieved 2010-03-11.
- ^ Schmitt, Emily; Leiber, Nick (2009-10-06). "Best Young Entrepreneurs, Class of 2008 - BusinessWeek, October 2009". Bloomberg. Archived from the original on 2010-07-21. Retrieved 2010-03-19.
- ^ "Johnny Cupcakes / Lectures". Retrieved 2010-03-19.[permanent dead link]
- ^ "Top Inc. 500/5000 Companies, #202-251 - Inc. Magazine, September 2009". Retrieved 2009-03-20.