Kuaishou
Native name | 快手 |
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Company type | Public company; partially state-owned |
SEHK: 1024 | |
Industry | Internet |
Founded | March 2011 |
Founder | Su Hua Cheng Yixiao |
Headquarters | , China |
Key people | Su Hua (CEO) |
Revenue | US$ 9.1 billion (2020)[citation needed] |
Owner | China Internet Investment Fund (Cyberspace Administration of China) Beijing Radio and Television Station |
Website | www |
Video sharing | |
License | Proprietary software |
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Website | www |
Kuaishou Technology (
As of 2019, it has a worldwide user base of over 200 million,
Kuaishou's overseas team is led by the former CEO of the application 99, and staff from Google, Facebook, Netflix and TikTok were recruited to lead the company's international expansion.[6]
The China Internet Investment Fund, a state-owned enterprise controlled by the Cyberspace Administration of China, holds a golden share ownership stake in Kuaishou.[7]
History
Kuaishou is China's first short video platform.
Kuaishou's predecessor "GIF Kuaishou" was founded in March 2011. GIF Kuaishou was a mobile app with which users could make and share GIF pictures. In November 2012, Kuaishou became a short video community and a platform with which users could record and share videos.[citation needed] By 2013, the app had reached 100 million daily users.[11] By 2019, it exceeded 200 million active daily users.[12]
In March 2017, Kuaishou closed a US$350 million
In April 2018, Kuaishou's app was briefly banned from Chinese app stores after China Central Television (CCTV) reported on the platform popularizing videos of teenage mothers.[13]
In 2019, the company announced a partnership with the People's Daily, an official newspaper of the Central Committee of the Chinese Communist Party, to help it experiment with the use of artificial intelligence in news.[14]
In June 2020, the
In January 2021, Kuaishou announced it was planning an
In February 2021, shares of Kuaishou rose 194% at the opening on its Hong Kong debut.[19][20] Kuaishou was one of the companies worse-hit by the regulatory restrictions on Chinese internet companies and its share price fell nearly 80% from its highest point since going public.[21] In December 2021, it was announced Kuaishou would lay off 30% of its staff, mainly mid-level employees with an annual salary of US$157,000 or more. The reorganization was done to help Kuaishou cut costs and reverse losses.[21]
In October 2022, state-owned Beijing Radio and Television Station took a minority ownership stake in Kuaishou.[22]
In April 2024, a Financial Times article citing current and former Kuaishou employees revealed that the company has been running an ageist redundancy programme known internally as “Limestone”, culling workers in their mid-30s.[23]
Popularity
Compared to Douyin, Kuaishou is more popular with older users who live outside China's Tier 1 cities. Its initial popularity came from videos of Chinese rural life.[8][24] Kuaishou also relies more on e-commerce revenue than on advertising revenue compared to its main competitor.[25]
See also
References
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- ^ "Is short-video start-up Kuaishou too 'Zen' for China's internet culture?". South China Morning Post. 2019-06-20. Archived from the original on 2019-09-02. Retrieved 2022-09-26.
- ^ Synced (2019-08-12). "Tencent-backed Video App Kuaishou Is Turning Chinese Country Folk Into Hollywood Directors". Synced. Archived from the original on 2019-09-02. Retrieved 2019-09-02.
- ^ "Tencent-backed Kwai App ranked Most Popular social short video app". Business Insider. Archived from the original on 2019-09-03. Retrieved 2019-09-03.
- ^ "One of China's hottest video apps is flirting with video gaming". South China Morning Post. 2018-12-19. Archived from the original on 2019-09-02. Retrieved 2019-09-02.
- ^ "Billionaire Who Missed Out on TikTok Is Trying to Beat It". Bloomberg.com. 21 July 2021. Archived from the original on 2021-07-22. Retrieved 2021-07-21.
- from the original on 22 November 2021. Retrieved 2021-11-22.
- ^ a b "Is Kuaishou Still China's Short Video "Platform for the People?"". RADII Stories from the center of China's youth culture. 2021-01-08. Archived from the original on 2021-04-18. Retrieved 2021-05-01.
- ^ a b "Su Hua". Forbes. Archived from the original on 2019-09-02. Retrieved 2019-09-02.
- ^ "Bloomberg Company Profile: Beijing Kuaishou Technology Co Ltd". Bloomberg. Archived from the original on September 2, 2019. Retrieved September 2, 2019.
- ^ a b "Behind the success of Kuaishou, the biggest social video sharing app in China". Technode. May 17, 2017. Archived from the original on September 2, 2019. Retrieved September 2, 2019.
- ^ "Is short-video start-up Kuaishou too 'Zen' for China's internet culture?". South China Morning Post. 2019-06-20. Archived from the original on 2019-09-02. Retrieved 2019-09-02.
- from the original on 2021-05-01. Retrieved 2021-05-01.
- ^ Li, Jane (September 20, 2019). "China's tech giants are helping the Communist Party's newspaper fine-tune its online voice". Quartz. Archived from the original on September 20, 2019. Retrieved 2019-09-22.
- ^ Shrivastava, Rahul (June 29, 2020). "Govt bans 59 Chinese apps including TikTok as border tensions simmer in Ladakh". India Today. Archived from the original on 2020-09-20. Retrieved 2020-06-29.
- ^ Chiu, Joanne (25 January 2021). "China's Love of TikTok-Style Apps Powers $5 Billion IPO". Wall Street Journal. Archived from the original on 27 January 2021. Retrieved 27 January 2021.
- ^ "Kuaishou shares jump 161 per cent in debut as Hong Kong's hottest IPO paves way for offerings from rival video-sharing app owners". South China Morning Post. 5 Feb 2021. Archived from the original on 6 February 2021. Retrieved 6 February 2021.
- ^ Chiu, Joanne (5 February 2021). "TikTok Rival's Stock More Than Doubles in Hong Kong Debut". Wall Street Journal. Archived from the original on 6 February 2021. Retrieved 7 February 2021.
- ^ "Kuaishou Shares Jump 194% in Hong Kong Trading Debut". 5 February 2021. Archived from the original on 2 March 2021. Retrieved 19 February 2021.
- ^ "Análise: Felipe Zmoginski - Rival do TikTok, app de vídeos quer emplacar streaming e comércio ao vivo". www.uol.com.br (in Brazilian Portuguese). Archived from the original on 2021-07-09. Retrieved 2021-07-01.
- ^ a b "Kuaishou reportedly lays off 30% of mid-level staff amid sweeping crackdowns". KrASIA. 2021-12-07. Archived from the original on 2022-01-13. Retrieved 2022-01-13.
- ^ "Chinese state broadcaster takes 1 per cent stake in short video app Kuaishou". South China Morning Post. 2022-11-07. Archived from the original on 2022-11-17. Retrieved 2022-11-17.
- ^ Kai, Waluszewski; Olcott, Eleanor (23 April 2024). "China's ageing tech workers hit by 'curse of 35'". Financial Times. Archived from the original on 24 April 2024. Retrieved 25 April 2024.
- ^ "From Douyin to Kuaishou: A visual look at China's hottest short video apps". South China Morning Post. 2018-09-04. Archived from the original on 2021-05-01. Retrieved 2021-05-01.
- ^ Chen, Tingyi (2020-02-24). "Why is Kuaishou Better than Douyin for E-commerce Conversion & Social Engagement". WalktheChat. Archived from the original on 2021-05-01. Retrieved 2021-05-01.