Look-in

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This article is about the children's magazine. For visual perception, see Looking. For other uses, see Look.
Look-in
IPC
(1991–1994)
First issue9 January 1971
Final issue12 March 1994
CountryUnited Kingdom

Look-in was a children's magazine centred on

ITV's television programmes in the United Kingdom, and subtitled "The Junior TVTimes". It ran from 9 January 1971 to 12 March 1994.[1] Briefly in 1985 a BBC-based rival appeared called BEEB; another was launched in 1989, Fast Forward
, which went on to outsell Look-in.

Format

Look-in had interviews, crosswords and competitions, and it had pictures and pin-ups of TV stars and pop idols of the time. Its main feature, however, was the many comic strips of favourite children's television programmes, all of which were being shown on the ITV network at the time.

When the magazine began publication, it was edited by

Carry On films. His Look-in covers were mostly painted using acrylics
.

Introduced mainly as a vehicle for children to find out what was on ITV, it included highlight listings for each ITV region of programmes likely to appeal to its target market, but Look-in also spotlighted popular children's topics and pastimes of the day.

Brian Moore, as well as science articles written by Peter Fairley. DJ Ed Stewart became a regular face in Look-in, appearing in the first issue in a feature about a day in his life, he was later given his own pages called Stewpot's Newsdesk which ran until 1980. Alan Fennell, who edited Look-in, wrote episodes for most of Gerry Anderson
's series.

After television, the next biggest topic featured was pop music. This usually took the form of interview articles and pull-out pin-ups of the top acts of the day, from

Bucks Fizz
.

In September 1981, Look-in changed its look, adopting a new logo and with photo covers replacing the cover paintings. By the late 1980s, the comic was struggling to compete with glossier teen magazines and sales were dropping. By the early 1990s, Look-in was catering for a younger age group by featuring picture strip stories based on cartoons and short and choppy fact-file type articles. The final issue was published in 1994.

During its run, Look-in annuals and Summer Special issues were released each year. In 2007

Carlton Books
published a compilation reprint, Best of the Seventies, under their Prion and Sevenoaks imprints. This was followed-up by a Best of the Eighties the following year.

Picture strips

The mainstay of Look-in was the picture strips. The following is a selected list of various strips featured:

Television-based

Music-based

Miscellaneous

  • Mark Strong (Jul 72–Jan 73) — based on a toy
  • The Smurfs – Meet the Smurfs! (Sep 78 – Aug 81) – Fictional characters, predating the TV series
  • When They Were Young (Sep 83–Jan 84) – Life stories of various celebrities
  • The Story So Far (Nov 85–89) – Life stories of various pop stars

References

  1. ^ Copy of the final issue at John's Look-out Archived 2009-10-16 at the Wayback Machine

External links

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