Mal MacDougall
Malcolm “Mal” MacDougall (21 August 1928 – 31 October 2014) was a prominent speechwriter and creative director from the advertising industry. He developed several high-profile advertising campaigns in the 1980s and 1990s, including Diet Coke's “Just for the Taste of It,”[1] and successful campaigns for Revlon, Heineken, Titleist, Procter & Gamble, BMW and the State of Israel. His campaigns have won more than 100 awards worldwide, including multiple Clios, One Show Awards and Effies. He served as president and creative director at Christy MacDougall Mitchell, at Humphrey Browning MacDougall, at Lintas, at Ally & Gargano[2] and at Hill, Holliday. Most recently, he was Executive Creative Director with New York-based ad agency Bodden Partners.
MacDougall also worked as a speechwriter and political communications strategist. He oversaw political advertising for
MacDougall is the author of We Almost Made It an account of his experiences on the Ford campaign, and The Kingmaker, a
References
- ^ Zammit, Deanna, "Mal MacDougall on the Spot," Adweek, 6 October 2003.
- ^ Elliott, Stewart, "A Veteran Campaigner to Join Ally," New York Times, 7 October 1991
- ^ "Prides Crossing Principals," webpage, accessed 22 November 2008.
- ^ "Malcolm MacDougall dies at 86; adman best known for Diet Coke campaign," Los Angeles Times, 4 November 2014.
- ^ MacDougall, Malcolm (24 November 2014). "My Insurance Company Killed Me, Despite Obamacare". The Daily Beast.
External links
Works
- Malcolm D. MacDougall (1977), We Almost Made It, New York: Crown, ISBN 0-517-52933-5.
Further reading
- Jules Witcover (1977), Marathon: The Pursuit of the Presidency, 1972-1976, New York: Viking.