Marta (Ricardo Arjona song)

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"Marta"
Single by Ricardo Arjona
from the album Poquita Ropa
Released29 March 2011
Recorded2010
GenreLatin pop
Length5:51 (Album Version)
LabelWarner Latina
Songwriter(s)Ricardo Arjona
Producer(s)Ricardo Arjona, Dan Warner
Ricardo Arjona singles chronology
"Vida"
(2010) 		"Marta"
(2011) 		"El Amor"
(2011)

"Marta" is a

Edith Gonzalez
. It was directed by Joaquín Cambre. The video was used as part of the feature film Poquita Ropa — Una Historia Apasionada.

Background

Poquita Ropa is similar in style to Arjona's work on Galería Caribe (2000).[1] With the album, Arjona wanted to drastically change his musical style. He tried to use as few instruments as possible, resulting in a production that sounds like a cappella performances. Arjona talking about the album, stated that "music and women look better with little clothes",[2] and that "they [the songs] are like women; they get things up and are so concerned about this that they forget that the less clothes, more beauty. The songs are often overwhelmed by ourselves, because we saturate them with arrangements looking to exalt their qualities and we end up hiding them."[2]

Arjona produced the album with the assistance of Dan Warner, who has worked with

Allmusic commented that Poquita Ropa "finds Arjona at his most naked, backed by spare arrangements of acoustic guitar, piano, and Hammond B-3 along with occasional touches of strings, woodwinds, and chorus vocals."[1] Poquita Ropa was the first album that Arjona recorded without producer Tommy Torres, whose last production was 5to Piso
(2008).

Composition

"Marta" is a

Allmusic praised the song, stating that it "pack[s] a punch."[1] Arjona said that "Marta" is "one of those songs with brushworks related to something that happened, put on the magnifying glass of the author."[2]

Promotion

Music video

Edith González played Marta on the music video for the song, and she considered that her work on it was "heavy, more than daring, strong".

In the beginning of March 2011, Arjona released a teaser for the video of "Marta".[5] > On 29 March 2011, the entire music video was released on the iTunes Store, alongside the single release of the song.[6] Mexican telenovela actress Edith González is featured on the music video. She commented that "what I had to do was heavy, more than daring, strong, I accepted because Arjona is of the stars on the musical market, whoever likes it or not."[7] Joaquín Cambre, who also directed the music videos for "Puente" and "Vida", directed the music video for "Marta".[8][9]

The video starts showing Arjona watching through a window while Edith Gonzalez walks over the street to which the window is fronting. Then, the singer is shown singing while playing the song on a piano, interpolated with images of Gonzalez on a small flat. Moments after, a man is shown inside the flat alongside Gonzalez, as she is about to dance and have sex with him. After they had sex, the man puts some bills on the table and leaves the room. Then, Gonzalez is shown drinking wine before committing suicide inside the bathtub.[10] As of 16 August 2012, the video has reached 4.1 million views on YouTube.[11]

Live performances and media appearances

"Marta" was included on the film Poquita Ropa – Una Historia Apasionada, a compilation of the music videos for all of the songs on the album which premiered in February 2011 by HBO.

A&E.[14]

Trackslisting

  • Digital Download
  1. "Marta" — 5:51
  2. "Marta" (music video) — 5:51

Credits and personnel

The credits are taken from the iTunes exclusive digital booklet.[4]

Release history

Digital releases
Country Date Format Label
United States[6] 29 March 2011 Digital download Warner Music
Argentina[15]
Brazil[16]
Mexico[17]
Chile[18]

References

  1. ^
    Rovi Corporation
    . Retrieved 7 September 2010.
  2. ^ a b c "Arjona desnuda sus canciones en "Poquita ropa" Archived 2014-01-11 at the Wayback Machine (in Spanish). Union Radio. Retrieved on 23 March 2012.
  3. ^ "Ricardo Arjona tiende hoy su Puente" Archived 2013-06-20 at the Wayback Machine. La Nación. Retrieved on 28 March 2012.
  4. ^ a b c d Poquita Ropa (Digital booklet). Ricardo Arjona. Warner Music Mexico: a division of the Warner Music Group. 2010. 825646802180.
  5. ^ "Ricardo Arjona lanza teaser oficial de "Marta"". Generacción. Retrieved 27 October 2012.
  6. ^ a b "Marta - Single by Ricardo Arjona". iTunes (United States). Retrieved on 19 April 2012.
  7. ^ "Arjona presentará el video Marta protagonizado por Edith González" Archived 2012-03-12 at the Wayback Machine. Prensa Libre. Retrieved on 19 April 2012.
  8. ^ "Ricardo Arjona y Edith González estrenan video clip". Terra Mexico. Retrieved on 19 April 2012.
  9. ^ a b "Arjona y Edith González comparten escenario" Archived 2013-01-04 at archive.today. Notisistema. Retrieved on 19 April 2012.
  10. ^ Although the suicide is not completely illustrated on the music video, it is clearly stated in the feature film Poquita Ropa — Una Historia Apasionada, on which the video is included.
  11. ^ "Ricardo Arjona — Marta (Video Oficial)". YouTube. Google, Inc. Retrieved 16 August 2012.
  12. ^ a b "Ricardo Arjona en cortometraje" Archived 2014-02-21 at the Wayback Machine (in Spanish). Diario CoLatino (Sociedad Cooperativa de Empleados de Diario Latino de R.L.). Retrieved on 11 May 2012.
  13. ^ "Protagoniza "Poquita ropa" la nueva película de HBO". Noticias24 (in Spanish). Archived from the original on 21 May 2012. Retrieved 5 June 2012.
  14. ^ "Ricardo Arjona y Edith González estrenan video clip" (in Spanish). Terra Mexico. Retrieved on 19 April 2012.
  15. ^ "Marta - Single de Ricardo Arjona". iTunes Store. Apple, Inc. Retrieved on 19 April 2012.
  16. ^ "Marta - Single de Ricardo Arjona". iTunes Store. Apple, Inc. Retrieved on 19 April 2012.
  17. ^ "Marta - Single de Ricardo Arjona". iTunes Store. Apple, Inc. Retrieved on 19 April 2012.
  18. ^ "Marta - Single de Ricardo Arjona". iTunes Store. Apple, Inc. Retrieved on 19 April 2012.
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