Masood Ahmed
Masood Ahmed | |||||||
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EastEnders character | |||||||
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Portrayed by | Nitin Ganatra | ||||||
Duration | 2007–2019 | ||||||
First appearance | Episode 3453 16 October 2007 | ||||||
Last appearance | Episode 5871 19 February 2019 | ||||||
Classification | Former; regular | ||||||
Created by | Diederick Santer | ||||||
Introduced by | Diederick Santer (2007) John Yorke (2017) | ||||||
Spin-off appearances |
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Masood Ahmed is a fictional character from the BBC soap opera EastEnders, played by Nitin Ganatra. The character made his first appearance in episode 3452, first broadcast in the United Kingdom on 16 October 2007. Masood was introduced as part of the Masood family, a Pakistani-Muslim family gradually introduced across 2007 as part of plans to "diversify" the serial. This marked Ganatra's first role in soap opera and he was "nervous but excited" about joining the serial. His problematic marriage to Zainab Masood (Nina Wadia), who he had previously starred alongside, served as a key storyline for the character throughout his tenure. Early storylines for the character include bankruptcy and struggling to accept his son Syed Masood's (Marc Elliott) homosexuality. Wadia and Ganatra received positive reception from viewers and critics and were nominated for several awards.
In 2011, the character had an affair with
).Ganatra's departure was announced on 1 September 2016, becoming the last member of the Masood family to leave.[1] Masood made his departure in episode 5388, broadcast on 17 November 2016. In October 2017, it was announced that Masood would be returning to the show full-time, along with members of his extended family. He made a brief appearance on 28 November 2017 and returned permanently on 1 January 2018. On 26 January 2019, it was announced Ganatra had quit the soap again and Masood departed in episode 5871, originally broadcast on 19 February 2019, when Masood left Albert Square to live in Australia.
Storylines
When Masood arrives in Albert Square with Zainab, Shabnam and Tamwar in October 2007, both Masood and Zainab are active in the postal industry: Masood is a postman and Zainab is the new owner of the post office in Walford. Masood goes to
Before Syed and Amira's wedding, Masood visits his brother
Tamwar starts seeing
Yusef persuades Zainab to go on holiday with him to Pakistan, and while they are away, Amira returns with her and Syed's daughter,
Christian and Syed marry, but bailiffs arrive as the mortgage for the restaurant is four months in arrears. Masood and AJ try to get money from Kamil and Tamwar's trust funds to pay them but Masood finds the bank accounts are empty. He is angry at Zainab for keeping further secrets, and Syed reveals she took the money for him, and that the business is in ruins because of him. Masood then forces Zainab to leave Walford. When she returns, Masood is angry that she was not around during financial problems. However, they reconcile.
Masood becomes close to
Much to Shabnam's disapproval, Masood and Jane begin dating again when she returns to Walford. Shabnam attempts to reunite Jane with her ex-husband Ian, even though Ian is now engaged to Denise. When Ian's daughter, Lucy (Hetti Bywater) is murdered (see Who Killed Lucy Beale?), Jane and Ian find solace together and have sex. Jane then breaks up with Masood and abruptly leaves Walford. Masood, having found out what had transpired between Ian and Jane, angrily accuses Ian of stealing his girlfriend but later feels remorse about confronting Ian while he was grieving. Weeks later, Masood helps Ian out at Ian's restaurant and the two make amends. Ian then offers Masood a job. Masood starts gambling once again after being denied the chance to acquire the Arjee Barjee, he uses his family's money to fund his habit
Following Shabnam's engagement to
Masood mistakes Denise's encourages to find romance as flirting and holds her hand, upsetting Carmel, but Masood is embarrassed when he realises his mistake. Carmel later suggests she and Masood enter a casual sexual relationship as friends. Masood, although flattered, declines the offer. After he, Denise and Carmel make a pact to make the most out of life, Masood reveals that he has booked for him and Kamil to go travelling for 10 months. Carmel and Denise tell Masood that that is not a good idea as it would mean taking Kamil out of school and Carmel will miss Masood. However, Masood is adamant on going and Carmel is later stunned when she notices Masood's house is up for let, but she and Denise put it down to Masood suffering a
Masood later grows close to
A year later, Masood visits the Square to tell Carmel he is evicting her at the end of the year. Several months later, he moves in his uncle
Masood then plans to sell street food but his old van has been vandalised and he asks
While working together in the restaurant, Masood and Kathy share some lingering looks and touches. When the restaurant launches, Ian catches Masood and Kathy kissing, which causes an argument and a Walford Gazette photographer captures Ian throwing cake at Masood. Ian is humiliated by the news report and decides to cut Masood out of the business and change the menu. Ian accuses Kathy of never listening to him, breaking her promise to "be his mum again" and always wanting something else than her family, so Kathy ends things with Masood. Masood finds out Tamwar and Nancy are to marry in Australia. When Kathy returns from a holiday, she tells Masood she wants a proper relationship with him; he says he wants the same and they kiss. They tell Ian about their relationship, and Masood asks Kathy to be his guest at Tamwar and Nancy's wedding and then says he wants them both to live in Australia. However, Kathy says she needs to stay in Walford because Ian's son,
In July 2024, Jane is seen on the phone to Masood and it is revealed that them two have reunited.
Creation

Background
Masood was one of several
The introduction of more ethnic minority characters is part of Santer's plan to "diversify", to make EastEnders "feel more 21st century".[5] Prior to 2007, EastEnders was heavily criticised by the Commission for Racial Equality (CRE), for not representing the East End's real "ethnic make-up". It was suggested that the average proportion of visible minority faces on EastEnders was substantially lower than the actual ethnic minority population in East London boroughs, and it therefore reflected the East End in the 1960s, not the East End of the 2000s. Furthermore, it was suggested that an element of "tokenism" and stereotyping surrounded many of the minority characters in EastEnders.[6] The expansion of minority representation in EastEnders provides "more opportunities for audience identification with its characters, hence a wider appeal."[7] Trevor Phillips, CRE chair, said: "balanced representation of ethnic minority communities in the media matters. The industry has a key part to play in this, it is a powerful tool and can go a long way towards helping to build an integrated society."[8]
Casting
Ganatra, who appeared in Bride and Prejudice and Charlie and the Chocolate Factory, was cast in the role of Masood Ahmed.[9] Ganatra had never acted in a soap before his role in EastEnders. He commented: "I have grown up with this show and it seems to have become a part of the British fabric. But friends in America, Canada and India have all seen it or heard of it so it ain't [sic] just this island that it has an impact on... The executive producer, Diederick [Santer], along with casting agent Julia, have been very open and welcoming. I am nervous but excited. I have been watching the show and it is really gripping me. The quality of actors are great, so I am really looking forward to working with them."[2]
Ganatra and Wadia have previous experience of playing a married couple. Both starred alongside each other in the play D'Yer Eat With Your Fingers? Wadia commented: "I'm absolutely thrilled as he's a fantastic actor. It's great fun working with Nitin as we both speak Gujarati which means we can have a bit of fun on set!... He is a good friend. Another good thing about Mrs Masood's great relationship with her husband is that he shows her softer side — with him, you will get to see her smile!"[2][9]
Personality
Ganatra discussed his character in 2010, suggesting that Masood is very flexible: "You'll get a different response from him in almost every situation. He's not predicable. He has his lighter moments and then his darker moments. It gives a lot of colour to play with."[10]
Development
In December 2009, Max Branning (Jake Wood) and Phil Mitchell (Steve McFadden) attempt to con Masood and Ian Beale (Adam Woodyatt), but they realise and double bluff them. Ganatra revealed that he enjoyed the storyline, "as I got to shout at Phil and Max a lot. As [Masood] I never get to act with anyone else other than his batty family. It was the first time I’ve exchanged any dialogue with Jake Wood and I’ve only said one line to Steve McFadden in two years."[11]
The character was indirectly involved in a storyline about Muslim homosexuality in 2010, when he discovered that his eldest son Syed was having an adulterous relationship with a man,
Masood begins a relationship with Carol Jackson (Lindsey Coulson) which is later troubled by the arrival of her ex-boyfriend David Wicks (Michael French). Ganatra told Jon Peake from TV Choice that Masood is not threatened by David's arrival.[12] But David's manipulative and clever personality develops a rivalry. The actor explained that Carol's theme of falling in love with David soon becomes "Masood's anguish". He wants reassurance but Carol is oblivious to Masood's concerns. Ganatra had worried that Wadia's departure would leave his character without direction. But he was delighted to receive the chance to work with other actors. The actor concluded that Masood had left a thirty-year relationship and wanted him to develop unlikable traits and be bad enough to stop David from winning Carol.[12]
Departures and returns
In September 2016, it was announced that Ganatra had quit his role. His exit meant that there were no members of the Masood family left in the show at that time. Speaking of his decision to leave, Ganatra stated: ‘When I trained as an actor, I set out to play many different characters and never did I know that I would be so fortunate to have found a character that I have loved playing for nine years. However, after thinking long and hard, I have decided that it is time to get back out there and take on some other roles. I will of course miss everyone at EastEnders – I have had a brilliant time there, and who knows, one day Masood may be back." Ganatra also tweeted: "Genuinely touched by the response to news of my leaving #EastEnders. And thank you for the #masood love!!!"
On 26 January 2019, it was announced that Ganatra had chosen to leave the show once again. The actor said: "When I was asked to return to EastEnders, it was always with the intention of helping set up new Asian characters that continue the Masood family adventures," he explained. "With Arshad and Mariam at the helm and with the arrival of the feisty sisters
Other appearances
Masood appears in the spin-off series EastEnders: E20. In episode 1 of series 1, Fatboy (Ricky Norwood) attempts to sell him Zsa Zsa Carter's (Emer Kenny) belongings that he found but he leaves when Leon Small (Sam Attwater) interrupts. In episode 2 of series 2, Masood is on the tube clutching his rucksack and Stevie Dickinson (Amanda Fairbank-Hynes) suspects he is a terrorist, and tells him that love can heal his pain but Naz Mehmet (Emaa Hussen) pulls her away. Later, a drunken Stevie apologises and when Masood notices she is cold and wet, he offers her his coat. In episode 4, Stevie returns the coat while Masood is working on the market, and attempts to flirt with him, but her tactics fail. She later returns and flirts again, asking if she has any work going and he asks her to come back the next day. She thinks her flirting has worked so goes back but ends up flashing her bra, so Naz ushers her away. In episode 6 he comes out during the power cut caused by Stevie and Sol Levi (Tosin Cole) and asks why Stevie's is the only flat with electricity. In episode 10, Stevie kisses Masood, saying one day they will have tea together.
Reception
Masood, along with the rest of his family, was criticised by actor Deepak Verma, who played Sanjay Kapoor between 1993 and 1998. He said that EastEnders had failed to portray Asian families in a realistic manner, branding the family "two-dimensional and ill-conceived". A BBC spokesperson responded by saying "It's a shame Deepak feels that way but that's clearly his personal opinion. The Masood family have proved to be hugely popular with EastEnders viewers."[16]
Ganatra has received a number of award nominations for his portrayal of Masood, including Best Actor at the 2010 and 2011
See also
References
- ^ "EastEnders star Nitin Ganatra to leave Masood Ahmed role". Radio Times. Retrieved 5 October 2017.
- ^ a b c "Two new characters join Eastenders Asian family". Asians in Media. 30 July 2007. Archived from the original on 3 May 2009. Retrieved 3 August 2009.
- ^ Taylor, Joanna (10 August 2004). "'Unrealistic' Ferreira family dismissed by Asian viewers". The Stage. Archived from the original on 30 September 2007. Retrieved 3 August 2009.
- ^ Kilkelly, Daniel (31 October 2004). "EastEnder accuses BBC of discrimination". Digital Spy. Retrieved 3 August 2009.
- ^ Armstrong, Stephen (8 October 2007). "The art of storytelling". The Guardian. Retrieved 3 August 2009.
- ^ Myall, Steve (21 April 2002). "EastEnders hasn't got enough black and Asian actors". Sunday Mirror. Archived from the original on 14 October 2007. Retrieved 3 August 2009.
- ^ "EastEnders". Museum of Broadcast Communications. Archived from the original on 21 January 2009. Retrieved 3 August 2009.
- ^ "Coronation Street and EastEnders battle it out for coveted CRE Race In the Media Award". Commission for Racial Equality. 1 June 2005. Archived from the original on 12 April 2006. Retrieved 3 August 2009.
- ^ a b "Two new Masoods". BBC Online. 30 July 2007. Retrieved 3 August 2009.[permanent dead link ]
- ^ a b c "Nitin Ganatra (Masood Ahmed, 'EastEnders')". Digital Spy. 13 April 2010. Retrieved 15 April 2010.
- ^ "EastEnder's Nitin Ganatra on Masood kissing Jane!". What's on TV. 8 December 2009. Archived from the original on 20 February 2012. Retrieved 15 December 2009.
- ^ a b Peake, Jon (28 September – 4 October 2013). "Bitter rivals". TV Choice (40): 21.
- ^ "EastEnders' Nitin Ganatra quits his role as Masood Ahmed after nine years". 3 September 2016. Archived from the original on 4 September 2016. Retrieved 3 September 2016.
- ^ "Masood is returning to EastEnders and he isn't alone". Metro. 3 October 2017. Archived from the original on 15 December 2017. Retrieved 3 October 2017.
- ^ Seddon, Dan (26 January 2019). "EastEnders confirms Nitin Ganatra is leaving the soap". Digital Spy. Archived from the original on 27 January 2019. Retrieved 27 January 2019.
- ^ Martin, Lara (20 July 2009). "Former 'Enders star slams Asian portrayal". Digital Spy. Retrieved 21 October 2009.
- Hachette Filipacchi UK. Archivedfrom the original on 6 November 2013. Retrieved 8 May 2010.
- Hachette Filipacchi UK. Archivedfrom the original on 29 July 2012. Retrieved 7 March 2011.
- Hachette Filipacchi UK. Archived from the originalon 17 October 2010. Retrieved 13 July 2010.
- ^ "In Full: Inside Soap Awards 2011 Nominees". Digital Spy. 11 July 2011. Archived from the original on 16 August 2011. Retrieved 11 July 2011.
- ^ Green, Kris; KilKelly, Daniel (10 May 2009). "British Soap Awards 2009: The Winners". Digital Spy. Archived from the original on 11 May 2009. Retrieved 10 May 2009.
- ^ "Your verdict". Inside Soap: 97. 12 April 2011.