Milkybar
Product type | Chocolate |
---|---|
Owner | Nestlé |
Country | Switzerland |
Introduced | 1936 |
Markets | Worldwide |
Website | milkybar.co.uk |
Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).[1] According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.[1] In Australia and New Zealand, Milkybar does not contain cocoa butter, and is therefore not labelled as chocolate.[2]
The Galak brand was launched by Nestlé (at the time Nestlé-Peter-Cailler-Kohler) amidst strong competition within the Swiss chocolate market. It was the first white chocolate brand.[3]
Advertising
Milkybar Kid
Since 1961,
In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".[7] In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".
Galak
Galak was promoted using the 1971 French animated series
References
- ^ a b "Milkybar". Nestlé Global. Retrieved 2020-08-21.
- ^ Sue Dengate. "Food Intolerance Network".
- ^ "Histoire". Nestlé. Retrieved 24 March 2023.
La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air.
[Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.] - ^ "Other Chocolate Bars". About Our Brands. Nestlé UK. Archived from the original on 2007-12-21. Retrieved 2008-01-07.
- ^ "Rotorua girl named Milkybar kid". Rotorua Daily Post. 19 November 2010. Retrieved 11 November 2016.
- Stuff.co.nz. Retrieved 3 August 2018.
- ^ Australian Nestle's Milky Bar commercial, early 1960s
- ^ Glaize, Frédéric (2006-01-10). "Galak : reliquat de royalties pour Oum". Vox PI (in French). MEYER & Partenaires. Retrieved 2008-01-07.