Miller Brewing Company
Milwaukee, Wisconsin, U.S. | |
Products | Beer |
---|---|
Owner | Molson Coors |
Website | www |
The Miller Brewing Company is an American
History
Miller Brewing Company was founded in Milwaukee in 1855 by
The company was one of six breweries affected by the 1953 Milwaukee brewery strike. In 1961, Miller purchased the smallest of the “Big Five” Milwaukee brewers, A. Gettelman Brewing Company.[5]
In 1966, the
In 1999, Miller acquired the
In 2002, South African Breweries bought Miller from Philip Morris for $3.6 billion worth of stock and $2 billion in debt to form SABMiller, with Philip Morris retaining a 36% ownership share and 24.99% voting rights.
In 2006, SABMiller purchased the Sparks and Steel Reserve brands from McKenzie River Corporation for $215 million.[6] Miller had been producing both brands prior to the purchase.[7]
On July 1, 2008, SABMiller formed MillerCoors, a joint venture with rival Molson Coors, to consolidate the production and distribution of its products in the United States, with each parent company's corporate operations and international operations to remain separate and independent of the joint venture. SABMiller owned 58% of the unit, which operated in the United States but not in Canada, where Molson Coors is strongest, but the companies had equal voting power.[8][9]
Sole ownership by Molson Coors
In September 2015,
Brands
Brands with the Miller name, or historically sold by Miller Brewing company, include:
- Miller High Life: A
- Miller Lite: A pilsner-type light beer. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada).
- Miller Genuine Draft: Nicknamed MGD, it was introduced in 1985 as "Miller High Life Genuine Draft". Developed to replicate the flavor of High Life from a non-
- Miller 64: (Formerly Miller Genuine Draft 64)[19] An "ultra light" beer with 2.8% abv, it contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Miller launched this beer in the summer of 2007 in Madison, Wisconsin. It was received favorably and testing expanded to Arizona, San Diego and Sacramento.[20]
- Frederick Miller Classic Chocolate Lager: A seasonal lager available from October to December in Wisconsin, Chicago, Minneapolis, Cleveland, Indianapolis and northwest Indiana. It is brewed with six different malts, including chocolate and dark chocolate malts.[21]
- Miller Sharp's: A non-alcoholic beer introduced in 1989.[22]
Economy brands
- Milwaukee's Best: Miller's economy label. It is 4.8% abv.[13]
- Milwaukee's Best Light: Light version of Milwaukee's Best. It is 4.1% abv.[13]
- Milwaukee's Best Ice: Miller's economy ice beer. It is 5.9% abv.[13]
Malt liquor
- Mickey's: Mickey's is a malt liquor that is 5.6% abv.[13]
- Olde English 800: Malt liquor also known as "OE". It is 5.9% abv in the eastern United States, 7.5% abv in most western U.S. states and 8.0% abv in Canada.
Discontinued
- Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite.[23]
- Miller Chill: A chelada-style 4.2% abv[13] pale lager brewed with lime and salt. Introduced successfully in 2007, sales dropped in 2008 after the launch of the rival Bud Light Lime.[24] In response, MillerCoors revamped their recipe from a 'chelada' style brew to a light beer with lime, created new packaging which included switching from a green to a clear bottle, and launched a new advertising campaign centered around the slogan "How a Light Beer with a Taste of Lime Should Taste". It was discontinued in 2013.
Sponsorships
Miller has been a large motorsport sponsor since the 1980s. In the
In 1997, Miller Brewing Company, under its Miller Lite brand, sponsored a car in the
In the
In the
From its opening in 2001 until the end of 2020, Miller owned the naming rights to Miller Park, home of the Milwaukee Brewers when the naming rights were bought by American Family Insurance in 2019.[26]
See also
References
- ^ a b Brown, Lisa (October 11, 2016). "A-B InBev finalizes $100B billion acquisition of SABMiller, creating world's largest beer company". Chicago Tribune. Chicago. Retrieved January 29, 2017.
- ^ a b "Molson Coors Completes Acquisition of Full Ownership of MillerCoors and Global Miller Brand Portfolio". Molson Coors. October 11, 2016. Archived from the original on February 2, 2017. Retrieved January 29, 2017.
- ^ "Our History". Molson Coors. 2017. Archived from the original on December 21, 2016. Retrieved January 31, 2017.
- ^ "Company Overview of Miller Brewing Company, Inc". Bloomberg Research. January 31, 2017. Retrieved January 31, 2017.
- ^ "A. Gettelman Brewing Company | Encyclopedia of Milwaukee". Retrieved February 11, 2019..
- ^ Fredrix, Emily (July 4, 2006). "Miller dives into caffeinated drinks with $215 million deal". Houston Chronicle. Associated Press. Retrieved February 3, 2016.
- ^ "SABMiller Acquires 2 Brands". Los Angeles Times. Bloomberg News. July 4, 2006. Retrieved February 4, 2016.
- TheStreet.com. October 9, 2007.
- ^ "Molson Coors and SABMiller merge U.S. operations". Financial Post. October 9, 2007. Archived from the original on July 21, 2010. Retrieved February 4, 2016.
- ^ Nurin, Tara (October 10, 2016). "It's Final: AB InBev Closes On Deal To Buy SABMiller". Forbes. Retrieved January 28, 2017.
- ^ "Molson Coors buying rest of MillerCoors for $12 billion". Denver Post. November 11, 2015. Retrieved October 31, 2016.
- ^ Trotter, Greg (October 11, 2016). "With new owner, MillerCoors focuses on growth". Chicago Tribune. Retrieved February 25, 2017.
- ^ a b c d e f g "Beer Nutrition Facts and Codes". MillerCoors. Retrieved October 30, 2012.
- ^ Saladino, Emily (November 27, 2017). "The Surprisingly Legit Reasons Miller High Life Is Called the Champagne of Beers". Vinepair. Retrieved April 19, 2023.
- ^ Herrewig, Dave (November 6, 2013). "Here's what we know about the Miller High Life lady". Retrieved June 25, 2022.
- University of Wisconsin-Madison. p. 309.
- ^ "CSA Super Markets". 50. Lebhar-Friedman. 1974: 68.
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(help) - ^ Frohlich, Thomas C.; Sauter, Michael B. (December 10, 2013). "Nine beers many Americans no longer drink". USA Today. Retrieved December 29, 2015.
- ^ Edwards, Jim (March 27, 2012). "Before and After: Miller Genuine Draft 64 Has A New Logo – And A New Name". Business Insider.
- ^ "MGD 64...As Light As It Gets" (Press release). Miller Brewing Company. February 29, 2008.
- ^ Daykin, Tom (November 12, 2014). "At pilot brewery, MillerCoors learns what new beers will fly". Milwaukee Journal Sentinel. Retrieved February 4, 2016.
- ^ "Sharp's non-alcoholic beer". Retrieved June 14, 2022.
- ^ "Molson Coors is discontinuing these 11 beers". Retrieved April 25, 2022.
- ^ Daykin, Tom (February 18, 2009). "Miller Chill makeover squeezes in more lime flavor". Milwaukee Journal Sentinel. Retrieved February 4, 2016.
- ^ "Miller Time ends for Prudhomme's Top Fuel dragster team". Autoweek. June 11, 2006. Retrieved February 4, 2016.
- ^ Gores, Paul; Nelson, James; Barrett, Rick (January 23, 2019). "American Family Insurance to replace Miller Brewing Co. as naming rights sponsor for Brewers stadium". Milwaukee Journal Sentinel. Retrieved November 30, 2021.