Momo (company)

Coordinates: 45°27′21″N 9°08′52″E / 45.455842°N 9.147737°E / 45.455842; 9.147737
Source: Wikipedia, the free encyclopedia.

45°27′21″N 9°08′52″E / 45.455842°N 9.147737°E / 45.455842; 9.147737

MOMO S.r.l
Company typePrivate
IndustryAutomotive
Founded1964; 60 years ago (1964)
FounderGianpiero Moretti
Headquarters,
Italy
ProductsAlloy wheels, steering wheels, car seats, gear sticks, tires, decals
Websitemomo.com

MOMO Srl is a

automobiles, such as alloy wheels, tires, steering wheels, seats, gear sticks. The company also has a clothing line of products that include racing suits, gloves, and shoes
.

Company history

MOMO was founded by

racer Gianpiero Moretti in 1964.[1] 'MOMO' are the initials for Moretti-Monza. Monza
is a town in the [[Province of Monza Brianza]]. That year, Moretti produced a racing steering wheel for his own race car. This was the first steering wheel produced by the brand. Compared to the other racing steering wheels available on the market at that time, Momo featured thicker grip, the other racers noticed the convenience of that steering wheel and wanted to obtain the same for their vehicles. So, steering wheels by this brand gained fame throughout the racing community and among the Formula One drivers. So, John Surtees, one of Formula One’s drivers, requested the same steering wheel for his single-seater Ferrari. That same year, he won a Formula One race - the first significant victory of the Momo brand.

In 1969 MOMO opened production plant in

Key Safety Systems
in 2003. Key Safety Systems sold the MOMO brand name to an Italian private equity group in 2006, but most of the manufacturing plants and technologies previously owned by MOMO were retained by Key Safety Systems.

In 2011, MOMO was sold to Henrique Cisneros, a Venezuelan-American businessman part of the Grupo Cisneros and amateur racecar driver.[2][3]

In 2012, MOMO launched a line of summer, all-season, and winter tires in Europe. The tires have been available in North America since 2017.[4][5]

Products

Momo accessories installed in a 2005 Peugeot Pars ELX

MOMO's product range includes consumer accessories such as

computer peripheral company Logitech (called the Logitech MOMO), to be used as a video game controller. Thomas Superwheel controllers (a brand of high-quality, premium priced controllers) also feature the MOMO name. Also watches, eyewear, fragrances, clothing, accessories, etc. are made by brand MOMO DESIGN.[6]

Motorsport involvement

IMSA WSC series including the Ferrari 333 SP sports prototype car, after Scuderia Ferrari
had retired from that racing category 20 years earlier.

MOMO was the official steering wheel of the

Indy Racing League. MOMO are also suppliers of the official steering wheel, racing seats, clothing and racing accessories of the Speedcar Series
.

MOMO also sponsors

Camping World Truck Series
.

See also

Notes

  1. ^ a b "MOMO Sport, steering wheels & shift knobs". autocarparts.com. Retrieved 2007-08-21.
  2. ^ How Henrique Cisneros revived MOMO - George Tamayo, Racer, 16 September 2017
  3. ^ Francisco Romeo, Hombre, 3 October 2017
  4. ^ "MOMO adding branded tire line to U.S. portfolio". Tire Business. 2017-10-26. Retrieved 2021-10-13.
  5. ^ "Tires". momo.com. Retrieved 2021-10-13.
  6. ^ website Momo Design

External links