Momo (company)
45°27′21″N 9°08′52″E / 45.455842°N 9.147737°E
Company type | Private |
---|---|
Industry | Automotive |
Founded | 1964 |
Founder | Gianpiero Moretti |
Headquarters | , Italy |
Products | Alloy wheels, steering wheels, car seats, gear sticks, tires, decals |
Website | momo.com |
MOMO Srl is a
automobiles, such as alloy wheels, tires, steering wheels, seats, gear sticks. The company also has a clothing line of products that include racing suits, gloves, and shoes
.
Company history
MOMO was founded by
is a town in the [[Province of Monza Brianza]]. That year, Moretti produced a racing steering wheel for his own race car. This was the first steering wheel produced by the brand. Compared to the other racing steering wheels available on the market at that time, Momo featured thicker grip, the other racers noticed the convenience of that steering wheel and wanted to obtain the same for their vehicles. So, steering wheels by this brand gained fame throughout the racing community and among the Formula One drivers. So, John Surtees, one of Formula One’s drivers, requested the same steering wheel for his single-seater Ferrari. That same year, he won a Formula One race - the first significant victory of the Momo brand.In 1969 MOMO opened production plant in
Key Safety Systems
in 2003. Key Safety Systems sold the MOMO brand name to an Italian private equity group in 2006, but most of the manufacturing plants and technologies previously owned by MOMO were retained by Key Safety Systems.
In 2011, MOMO was sold to Henrique Cisneros, a Venezuelan-American businessman part of the Grupo Cisneros and amateur racecar driver.[2][3]
In 2012, MOMO launched a line of summer, all-season, and winter tires in Europe. The tires have been available in North America since 2017.[4][5]
Products
MOMO's product range includes consumer accessories such as
computer peripheral company Logitech (called the Logitech MOMO), to be used as a video game controller. Thomas Superwheel controllers (a brand of high-quality, premium priced controllers) also feature the MOMO name. Also watches, eyewear, fragrances, clothing, accessories, etc. are made by brand MOMO DESIGN.[6]