MyTalk
 | This article needs additional citations for verification. (July 2023) |
SDTV) | |
| Ownership | |
|---|---|
| Owner | Fairfax Media Southern Cross Broadcasting/ Southern Cross Media |
| History | |
| Launched | 13 April 2007 |
| Closed | 25 February 2008 |
| Availability | |
| Terrestrial | |
| SC10 | LCN 55 |
| SCTV | LCN 66 |
| SCTV Darwin/Central | LCN 77 |
MyTalk was a
Southern Cross Television digital television
services and the online portal. The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.
History
The MyTalk website began operating on 5 April 2007, with then
Southern Cross Television channels on 25 February 2008, after Fairfax announced that they would be discontinuing the MyTalk website, and regaining their then-recently acquired radio assets their own websites.[5]
Features
MyTalk featured a twenty-four-hour television guide for the programming of Southern Cross Ten or Southern Cross Television that was localised for each broadcast market. The channel provided real-time news twenty-four hours a day, including local, national, and international news, as well as current affairs. MyTalk also provided real-time local weather reports.
MyTalk also displayed a live video preview of promotions for programming on
State Focus, and was accompanied by a Now and Next television guide. MyTalk advertised television programs from Southern Cross Ten or Southern Cross Television via a small billboard
loop. The advertising also contained billboards of the online portals features, current promotions, and upcoming promotions.
Availability
MyTalk was broadcast in
Western Victoria, CTC Southern New South Wales, NRN Northern New South Wales, TNQ Queensland, TNT Tasmania, TND Darwin, SGS Spencer Gulf and SCN Broken Hill. Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide; however, after selling the station to the WIN Corporation, these plans were cancelled.[6]
Identity
MyTalk's on-air look did not change during its lifetime. The
video feed
at the top right of the screen. MyTalk's on-air theme was consistent with its online portal.
References
- ^ "Southern Cross launches Mytalk". AdNews. 5 April 2007. Retrieved 21 July 2023.
- ProQuest 453749512. Retrieved 21 July 2023.
- ^ "Fairfax Digital reviews MyTalk". Australian Broadcasting Corporation. 18 January 2008. Retrieved 6 February 2008. [dead link]
- ^ "Southern Cross Broadcasting sold for $1.35b". ABC News. Australian Broadcasting Corporation. 3 July 2007. Archived from the original on 10 December 2007. Retrieved 22 July 2023.
- ProQuest 364104585. Retrieved 22 July 2023.
- ProQuest 357311008. Archived from the originalon 2 March 2007. Retrieved 11 April 2007.
