No Limit (Usher song)

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"No Limit"
Timothy Thomas
  • Keith Thomas
  • Jeffrey Lamar Williams
  • Kgaugelo Nalane
    • Producer(s)
    Usher singles chronology
    "Crush"
    (2016)     		"No Limit"
    (2016)     		"Crash"
    (2016)
    Young Thug singles chronology
    "Pick Up the Phone"
    (2016)     		"No Limit"
    (2016)     		"Guwop Home"
    (2016)
    Alternative cover
    Music video
    "No Limit" on
    YouTube

    "No Limit" is a song by American singer Usher featuring fellow American rapper Young Thug. It was written by the artists alongside producers Rock City, Brandon "B.A.M." Hodge, and Christopher "Talent" Perry. The track gives reference to Master P's song, "Make 'Em Say Uhh", from his 1997 No Limit Records release Ghetto D singing, "Make you say uh, no limit / Got that Master P, no limit baby" [1]

    It was released by RCA on June 9, 2016, for online streaming through the streaming service Tidal, which Usher co-owns. The following day it was released for paid purchase on digital download and other online streaming services. "No Limit" serves as the lead single off his eighth studio album, Hard II Love. In North America, the song reached number 32 on the US Billboard Hot 100 chart, number nine on the Hot R&B/Hip-Hop Songs chart.[2]

    Background and release

    It had been 4 years since Usher's 2012 album

    Travis Scott
    released a remix to the song.

    Critical reception

    Ty Dolla $ign's syrupy sweetness.[5]

    Commercial performance

    In North America, the song reached number 32 on the US

    Mainstream R&B/Hip-Hop charts.[2] As of September 2016, "No Limit" has sold 165,000 copies in the United States.[6]

    Music video

    The music video for "No Limit" was directed by Joey Toman. The video for "No Limit" was uploaded August 5, 2016 exclusively online through the streaming service Tidal, which Usher co-owns. On August 8, 2016 it was released on YouTube and Vevo. It features cameo appearances from Ty Dolla Sign, Boosie, Gucci Mane and internet dancing sensations Kida Burns, Ayo & Teo, Meechie, Yvng Quan, Lil Deedee, kidatz and Mr Hot Spot.[7] In the video, Usher dances in front of an all white background accompanied with his dancers. His choreography was likened to his performance at the 2016 BET Awards.[8] As of June 2021 the music video has over 209 million views on YouTube.

    Remix

    The official remix, "No Limit" (G-Mix)" featured New Orleans rapper Master P, Travis Scott, A$AP Ferg, and fellow Atlanta natives 2 Chainz, and Gucci Mane. The song was released on SoundCloud in August 19, 2016, and features reworked production by WondaGurl.[9]

    Live performances

    Usher performed the song live for the first time as a part of his headlining set at the BET Experience with other hits including "Yeah!", "U Don't Have to Call", "Love in This Club", "OMG" and many more. Rolling Out declared Usher a leading voice of the past and present R&B generation due to his over 20-year career in music. Mikael Wood of Los Angeles Times described his performance as nothing short of a spectacle.

    Usher also did the first live televised performance of the song at

    Jimmy Kimmel Live. He also performed the song at "105.1 Powerhouse 2016" with many other hits which took place at the Barclays Center in Brooklyn,NY and also at "Hot 97 Hot For The Holidays Concert" which took place at Prudential Center
    in Newark,NJ. Which he served as the headliner of both events.

    Cover art

    On January 13, 2016, Usher has announced then title of his eighth album, Flawed, on friend and artist Daniel Arsham Instagram post. In the video "Usher and Arsham said they’re working on some “Amazing, Incredible, Awesome stuff” for the new album.[10] The single cover art is a sculpture of Usher that was done by Arsham, which he had to stand still for 4 hours for him to complete.

    Credits and personnel

    Credits adapted from Tidal.[11]

    Charts

    Certifications

    Certifications and sales for "No Limit"
    Region Certification Certified units/sales
    Australia (ARIA)[21] Gold 35,000‡
    Canada (Music Canada)[22] Gold 40,000‡
    United States (RIAA)[23] 2× Platinum 2,000,000‡

    ‡ Sales+streaming figures based on certification alone.

    References

    1. ^ "Usher and Young Thug Channel a Master P Classic on "No Limit"". Complex.
    2. ^ a b "Usher's 'No Limit' Rises to No. 1 on R&B/Hip-Hop Airplay Chart". Billboard. Retrieved 2016-10-09.
    3. ^ "Young Thug and Usher's New Song Will Make You Say UNNFFFF". 10 June 2016.
    4. ^ "Usher Enlists Young Thug for 'No Limit' | SPIN". Spin. 2016-06-09. Retrieved 2016-06-09.
    5. ^ "Usher's Ego Knows 'No Limit' On His New Track With Young Thug". MTV News. Retrieved 2016-06-09.
    6. Hip Hop DX
      . October 2, 2016. Retrieved October 8, 2016.
    7. ^ "Gucci Mane, Ty Dolla $ign, And Boosie Badazz Pop Up In Usher And Young Thug's 'No Limit' Video | SPIN". 2016-08-05. Retrieved 2016-08-05.
    8. ^ "Usher and Young Thug Have a Dance Party in". XXL Mag. Retrieved 2016-08-05.
    9. ^ "Usher Shares "No Limit" G-Mix Featuring Gucci Mane, 2 Chainz, Travis Scott, A$AP Ferg, and Master P: Listen - Pitchfork". pitchfork.com.
    10. ^ "Usher Announces 8th Album 'Flawed' With The Help Of Artist Daniel Arsham". 14 January 2016.
    11. ^ "No Limit / Usher TIDAL". Tidal. Retrieved June 9, 2016.
    12. ^ "Usher Feat. Young Thug – No Limit" (in Dutch). Ultratop Urban. Retrieved August 30, 2016.
    13. ^ "Usher Chart History (Hot 100)". Billboard. Retrieved August 23, 2016.
    14. ^ "Usher Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved September 27, 2016.
    15. ^ "Usher Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved September 30, 2016.
    16. ^ "Usher Chart History (Rhythmic)". Billboard. Retrieved July 26, 2016.
    17. ^ "Hot 100 Songs - Year-End 2016". Billboard. Billboard. Retrieved December 8, 2016.
    18. ^ "R&B/Hip-Hop Songs - Year-End 2016". Billboard. Billboard. Retrieved December 12, 2016.
    19. ^ "R&B/Hip-Hop Airplay Songs - Year-End 2016". Billboard. Billboard. Retrieved December 12, 2016.
    20. ^ "Rhythmic Songs – Year-End 2016". Billboard. Retrieved August 23, 2019.
    21. ^ "ARIA Charts – Accreditations – 2018 Singles" (PDF). Australian Recording Industry Association.
    22. ^ "Canadian single certifications – Usher – No Limit". Music Canada. Retrieved January 22, 2023.
    23. ^ "American single certifications – Usher – No Limit". Recording Industry Association of America. Retrieved February 10, 2024.
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